Social Media Copywriter (Script & Content Specialist) at Litemed India Private Limited

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

01 Aug, 26

Salary

0.0

Posted On

03 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Script Writing, Copywriting, Social Media Strategy, Instagram Reels, YouTube Shorts, UGC Scripting, Influencer Collaboration, Content Ideation, Consumer Psychology, Performance Analytics, Retention Optimization, Storytelling, Creative Writing, Data Analysis, Digital Marketing

Industry

Medical Equipment Manufacturing

Description

Role Summary We’re not looking for a caption writer. We’re hiring a social-first copywriter who thinks in scripts, scenes, and conversations—not just lines of text. Your mandate is simple: Turn real human insights into scroll-stopping scripts that people relate to, engage with, and share. You will work closely with: Social Media Manager Videographers & Editors Growth & Performance Team Influencers / Creators Founders What You Will Own (KRAs) 1. Script Writing for Social (Core Ownership) Write: Reels scripts YouTube Shorts scripts UGC scripts Influencer scripts Focus on: First 3-second hooks Natural flow Real conversations Output: 15–25 scripts/week You are responsible for: “Does this script feel real and hold attention?” 2. Hook & Content Ideation Engine Generate: 30–50 hooks/week Across: Personas (male vs female) Pain points Content formats You are responsible for: “What makes people stop scrolling?” 3. Platform-Native Content Writing Write for: Instagram (Reels + captions) YouTube Shorts Other relevant platforms Adapt: Tone Language Format You are responsible for: “Does this feel native to the platform?” 4. Persona-Led Storytelling Translate: Male vs female psychology Age-based lifecycle (35–60) Into: Scripts Hooks Content narratives You are responsible for: “Does the audience feel seen?” 5. Influencer & UGC Script Collaboration Create: Creator briefs Script directions Ensure: Content feels authentic Not overly ad-like 6. Content Performance Optimization (Critical) Analyze: Watch time Retention Engagement Identify: Winning scripts Weak scripts Translate insights into: Better hooks Stronger narratives You are responsible for: “How does our content improve week-on-week?” 7. Social & Growth Alignment Work with performance team to: Repurpose organic scripts into ads Align messaging across funnel KPIs (How You’ll Be Measured) Core Metrics Hook Retention (First 3 Seconds) % of viewers who continue watching Average Watch Time Higher = stronger storytelling Engagement Rate Likes, Comments, Shares Target: 5–8%+ Save & Share Ratio (Critical) Indicates: Relatability Value Script Output Velocity Target: 15–25 scripts/week Winning Script Ratio Target: 20–30% outperform baseline Content-to-Ad Adaptability % of scripts usable for paid ads Iteration Speed < 5–7 days What “Good” Looks Like Writes: Natural, conversational scripts Not “ad copy” Understands: Indian household realities Emotional + practical triggers Thinks in: Hooks Scenes Dialogue Can clearly answer: “Why did this video work?” What We Don’t Want Caption writers who can’t write scripts Overly polished, ad-like writing Generic, template-based content No understanding of performance Requirements Must-Have Skills Strong understanding of: Instagram Reels YouTube Shorts Proven experience with: UGC scripting Influencer content Bonus (Nice to Have) Experience in: Health / Wellness category Understanding of: Consumer psychology Ability to: Read and apply performance data Final Note This role is about more than writing. It’s about creating stories people see themselves in—and act on. If you can combine: Human insight Strong hooks Performance thinking You’ll do well here.

Responsibilities

The role involves writing high-performing scripts for social media platforms like Instagram Reels and YouTube Shorts while collaborating with creators and the performance team. You will be responsible for hook ideation, content storytelling, and optimizing scripts based on retention and engagement metrics.