Social Media Creative Lead

at  HM Group

Job Description
As our Social Creative Lead, you will play a vital role in shaping the creative expression of H&M on social/branded channels. This position requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences. As the creative force within the social media team you will also oversee conceptual development and creative delivery while ensuring alignment with brand and campaign strategies.

Your responsibilities also include, but are not limited to

• Creative Leadership: Lead concept development and creative delivery, ensuring the brand’s social content is innovative, on-trend, and audience-centric. Oversee and coach social creatives, ensuring all produced content aligns with the brand’s identity, campaign guidelines, and broader strategy.
• Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant. Use insights and data to refine creative approaches, ensuring that social content is optimized for engagement and reach.
• Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale. Constantly nurture relationships and seek new connections with content creators, creative agencies, talent management etc.
• Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards. Collaborate closely with internal and external teams to deliver timely, impactful social-first content.
• Innovation & Growth Mindset: Explore and integrate innovative tools to enhance creative production and storytelling capabilities. Foster a growth-oriented, curious mindset within the team.

Qualifications

COMPANY DESCRIPTION

We want to make it possible for everyone to look, feel and do good. We take pride in our history of making fashion accessible to everyone and our ambition is to always offer fashion and quality at a great price in a sustainable way.
Do you want to join H&M on a journey to develop our brand for the future? At H&M, we believe that a strong brand is a prerequisite for a healthy business. H&M Brand Development is a global function with the mission to build brand value that grows the business. We set and drive a holistic brand- and creative strategy and build an inspiring brand experience across all touchpoints and every interaction with consumers around the world. We create and steer brand building marketing. We set the frame and orchestrate the global marketing budget and brand calendar. We support the business with frameworks and tools to empower the regions and business units to grow our customer base.

INCLUSION & DIVERSITY

H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age

• Creative Leadership: Lead concept development and creative delivery, ensuring the brand’s social content is innovative, on-trend, and audience-centric. Oversee and coach social creatives, ensuring all produced content aligns with the brand’s identity, campaign guidelines, and broader strategy.
• Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant. Use insights and data to refine creative approaches, ensuring that social content is optimized for engagement and reach.
• Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale. Constantly nurture relationships and seek new connections with content creators, creative agencies, talent management etc.
• Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards. Collaborate closely with internal and external teams to deliver timely, impactful social-first content.
• Innovation & Growth Mindset: Explore and integrate innovative tools to enhance creative production and storytelling capabilities. Foster a growth-oriented, curious mindset within the team