Location: In-person - Red Deer, AB
Position Type: Full-time, permanent
Cinch Communications Inc., a dynamic and growing advertising agency based in Red Deer, Alberta, is on the hunt for a creative and detail-oriented Social Media Content & Ads Specialist to join our talented team. We’re passionate about helping our clients build strong brands through engaging and effective communication—and we’re looking for someone who shares this enthusiasm.

NICE-TO-HAVE SKILLS

If you bring extras like SEO knowledge, basic website editing, or experience with Google Ads, you may be eligible for extended or expanded opportunities within our team. We love multi-talented collaborators and encourage you to grow with us.

ABOUT THE ROLE

As a Social Media Content & Ads Specialist, you’ll be the wizard behind the screen, conjuring up creative content that makes our clients shine online. From designing eye-catching graphics to crafting posts that people just have to like and share, you’ll keep audiences hooked and coming back for more. If you’re a trend-spotting, scroll-stopping superstar who knows how to make a brand stand out in a crowded feed, we want to hear from you. Let’s create magic together.

WHAT YOU’LL BE DOING

Content Creation and Strategy

• Developing Content Plans: Plan and create content calendars aligned with client goals and promotions.
• Content Writing: Craft engaging and brand-aligned copy for posts, captions, and stories.
• Graphic and Video Design: Create visual content using Canva, Adobe Creative Suite, or similar tools.

Platform Management

• Publishing Content: Schedule and post on platforms like Instagram, Facebook, LinkedIn, TikTok, and more.
• Community Engagement: Monitor and respond to comments, DMs, and mentions to build brand loyalty.
• Trend Monitoring: Stay ahead of trends, tools, and features to keep clients relevant and fresh.

Analytics and Reporting

• Performance Tracking: Measure reach, engagement, click-through rates, and more.
• Adjusting Strategies: Use data-driven insights to refine content and optimize results.
• Reporting: Compile performance reports for clients and internal reviews.

Meta Advertising

• Ad Campaign Strategy & Management: Plan, create, and manage paid social campaigns using Meta Ads Manager across Facebook and Instagram.
• Audience Targeting: Build custom audiences, retargeting groups, and lookalikes to maximize ROI.
• Creative Testing & Optimization: Develop ad creative and test variations to improve performance.
• Budget Management: Monitor spend, track conversions, and ensure campaigns stay on budget while achieving performance goals.
• Reporting & Insights: Provide clients with monthly ad reports and actionable insights.

Collaboration

• Team Coordination: Work closely with marketing, web, and design teams to align social media with broader campaigns.
• Client Communication: Collaborate with clients to capture their vision, adapt strategies, and deliver outstanding results.