Role: Social Media & Digital Engagement Coordinator
Grade and Salary: Grade 6, £30,805 - £36,130 per annum (pro-rata)
FTE and working pattern: 0.5 or 0.6 FTE (17.5hrs per week, or 21hrs per week)
Contract: 18 Months Fixed Term
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday) (pro-rata)

PURPOSE OF ROLE

The post holder will be an excellent digital communicator responsible for shaping and delivering the social media and digital engagement strategy for Panmure House, further strengthening our online communities and identifying opportunities to create new ones.

KEY DUTIES & RESPONSIBILITIES

As a confident writer, editor and digital media expert, the post holder will work with the Academic Director of Panmure House and wider team to manage Panmure House’s main social media channels, identify and exploit emerging digital technologies and generate new and engaging content appropriate to PH audiences. The role holder will liaise with the marketing and communications teams in the School of Social Science to ensure alignment and build the profile of this important asset.

Create, develop, and edit a wide range of content types for Panmure House

• ‘s digital channels and those of the Academic Director, such as the website, partner websites and podcasts.

Significantly contribute to and assist in the implementation of Panmure House

• ‘s digital content and social media strategy.
• Work with the Academic Director and the wider team to develop, disseminate and deliver digital content plans for marketing and communication campaigns.
• Undertake day to day management and monitoring of the PH social media channels.
• Generate original and engaging written, image-led and video content for a broad range of digital channels ensuring appropriateness for the platform and audience.

Measure, analyse and report on the success of PH

• ‘s digital activity and communicate results to staff at all levels in the organisation.

Identify and implement opportunities to build Panmure House

• ‘s online profile and reputation; increase University advocacy through its digital channels and make connections with key influencers.
• To storyboard, plan, record and edit user-generated video content, including animated/illustrated content and vlogs.
• To build and maintain relationships with external agencies; delivering content to agreed timelines and specifications.
• To work in collaboration with communications and marketing colleagues in our Edinburgh, Dubai and Malaysia campuses.
• To use online social media monitoring systems, Google Analytics, and other appropriate software to evaluate, audit and update content.
• To exercise rigorous quality control over social media presences and website presences by ensuring that content is on brand, accurate, and up to date.
• To ensure that all content complies with accessibility guidelines, legal compliance, web standards and usability best practice.