POSITION SUMMARY

We’re seeking a creative, hands-on Social Media & Digital Engagement Manager to own and operate all our brand’s social platforms. You will be responsible for content creation, community engagement, trend tracking, and lead generation—working directly with our leadership team to turn digital visibility into real business growth.
This role is ideal for someone who’s passionate about food, digital culture, and community-building—with the energy and consistency to keep our brand front and center online.

• Manage and execute daily activity across all social media platforms (Facebook, Instagram, TikTok, X/Twitter, Threads, LinkedIn, etc.)
• Create original, engaging content including photos, videos, stories, and interactive formats that reflect our brand voice
• Engage with customers and followers in a timely, authentic, and brand-positive manner
• Monitor trending topics, hashtags, viral challenges, and digital food trends to keep our content fresh and relevant
• Collaborate with marketing and operations to support promotions, product launches, hiring efforts, and franchise development
• Track performance metrics (engagement, reach, conversions) and optimize strategies accordingly
• Generate leads and social referrals for franchise or location interest and hand off qualified leads to management
• Represent the brand at store events, openings, and other public-facing opportunities (occasional travel may be required)