Social Media Executive + Brand Manager at Lytegen

Ajitgarh, Punjab, India -

Full Time

Start Date

Immediate

Expiry Date

06 Feb, 26

Salary

0.0

Posted On

08 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Identity, Social Media Strategy, Content Creation, Engagement Management, Performance Analysis, Campaign Leadership, Storytelling, Community Management, Data-Driven Insights, Trend Analysis, Influencer Partnerships, Creative Direction, Analytical Execution, Emotional Appeal, KPI Tracking, Collaboration

Industry

Professional Services

Description

Social Media Executive + Brand ManagerMission Build and scale the brand’s voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution. Core Responsibilities 1. Brand Identity & Strategy Define and maintain the brand tone, color palette, and storytelling themes across all posts. Develop a monthly social media calendar aligned with campaigns, launches, or events. Ensure every post supports brand positioning and emotional appeal (not random posting). 2. Content Creation & Execution Write engaging captions (hooks, CTAs, storytelling) that stop scrolls. Coordinate with designers, video editors, and copywriters to ensure high-quality creatives. Create content briefs that are clear, data-driven, and aligned with audience psychology. Stay on top of trends, sounds, and formats to keep brand content fresh but relevant. 3. Community & Engagement Management Actively engage with followers, respond to DMs/comments strategically. Build influencer partnerships, collaborations, and user-generated content loops. Monitor brand mentions and sentiment — protect and grow brand image daily. 4. Performance Analysis & Growth Optimization Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions. Prepare weekly and monthly reports with actionable insights (not just numbers). Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing). Analyze competitor brands and reverse-engineer what’s working. 5. Brand Campaign Leadership Plan and execute campaigns that connect emotionally — not just promote offers. Work closely with the performance marketing team for alignment between paid + organic. Suggest new brand collabs, partnerships, and opportunities for storytelling expansion. Required Skill Stack Ideal Background 2–4 years experience managing brand social media (not agency posting interns). Has built or scaled at least one brand page organically (show proof). Understands content hooks, retention psychology, and storytelling tone. Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how.

Responsibilities

The Social Media Executive + Brand Manager will define and maintain the brand's identity and strategy, ensuring all posts align with brand positioning. They will also create engaging content and manage community engagement while analyzing performance metrics for growth optimization.