Social Media Executive (Jakarta Based) | AYANA Hospitality (Corporate Offic at AYANA Hospitality

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Brand Governance, Community Engagement, Paid Media, Influencer Marketing, Social Listening, Stakeholder Management, Video Production, Analytics, Training, Project Management, Communication, Budget Management, Digital Asset Management, Crisis Messaging

Industry

Hospitality

Description

AYANA Hospitality seeks an execution-focused Social Media Executive to steward our corporate and portfolio social presence across the Greater Jakarta Area. The role delivers refined, platform-native content; upholds strict brand governance; enables property teams; and supports paid media and influencer initiatives to strengthen brand equity and commercial performance Key responsibilities: Execute the corporate/portfolio social strategy aligned with brand positioning, reputation, revenue priorities, and seasonal demand. Maintain a master, multi-market content calendar across Instagram, Facebook, TikTok, YouTube/Shorts, and LinkedIn; orchestrate launches, brand moments, and cross–business unit campaigns. Create elevated, platform-native content (copy, imagery, short-form video) and toolkits/templates for properties; uphold brand voice, visual identity, and accessibility standards. Maintain governance: social playbooks, tone of voice, asset specifications, approval workflows, and community management protocols. Enable properties through trainings, best-practice sharing, compliance audits, and constructive coaching; curate UGC and manage rights for corporate use. Coordinate closely with Revenue Management, E‑commerce/CRM, Sales/MICE, F&B, Spa, Events, and PR to ensure social supports portfolio campaigns, loyalty initiatives, and B2B objectives. Manage corporate community engagement; meet response-time SLAs, oversee escalations, and guide service recovery in partnership with operations. Support portfolio-level paid social programs: audience strategy, pixels/UTMs, A/B testing, creative rotations, budget pacing, and ROAS reporting; provide guidance for property-level buys. Support influencer/KOL initiatives: selection criteria, contracting, briefing and hosting standards, usage rights/whitelisting, disclosures, and measurement (EMV/ROI). Conduct social listening and competitive/share-of-voice benchmarking; translate insights into content, guest service, and campaign refinements. Build measurement frameworks and dashboards (GA4, link-in-bio, platform analytics); deliver precise weekly/monthly reporting and executive-ready summaries. Assist in planning integrated campaigns for tentpole periods (public holidays, staycation seasons, wedding/MICE fairs, CSR/ESG initiatives, brand anniversaries) and ensure cohesive rollout. Brief, manage, and quality-control agencies/creators/vendors; oversee shot lists, production timelines, and post-production standards. Maintain a centralized digital asset library/DAM with rigorous tagging, usage rights, and re-use policies. Conduct monthly profile hygiene audits across corporate channels; spot-check property accounts and drive timely remediation. Partner with Corporate Communications/PR on coordinated narratives, press/influencer stays, and crisis messaging; support employer branding and leadership visibility (particularly on LinkedIn). Track and manage budgets related to content, paid media, creators, tools, and agencies; ensure cost discipline and accurate invoicing. Coordinate with IT/Legal on platform security, account access, brand safety, and governance. Experience 2-3 years of social media experience in hospitality/travel/lifestyle, with multi-property or corporate/brand-side experience preferred Skill and Competencies: · Strong short-form video skills; confident briefing and producing mobile-first content; solid grasp of platform trends and creative best practices · Proficiency with Meta Business Suite/Ads Manager, TikTok Business Center, YouTube Studio, LinkedIn, GA4/UTMs · Working knowledge of paid social optimization, pixels/conversions, and reporting; experience managing agencies and budgets · Excellent stakeholder management and communication; ability to train and coach property teams · Comfortable with occasional evening/weekend/holiday work for major brand moments and with periodic on-site visits to properties · Strong organizational skills; able to manage multiple projects and deadlines across Business Units · Good English skills, written and oral; Bahasa Indonesia proficiency strongly preferred · Positive attitude, team player, and high attention to detail; compliance- and brand-safety minded

Responsibilities

The Social Media Executive will execute the corporate social strategy and maintain a multi-market content calendar across various platforms. They will create platform-native content, uphold brand governance, and support property teams in enhancing brand equity and commercial performance.