THE ROLE

The purpose of the role is to develop, manage, and execute best-in-class social media strategies that support Motel’s brand direction, campaign messaging, and commercial goals. This role champions our social presence across all channels, driving community engagement, storytelling, and conversion through creative, trend-led content.

MAIN TASKS & RESPONSIBILITIES

• Content Planning & Scheduling: Assist in building and executing weekly/monthly content calendars across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.
• Asset Coordination: Work cross-functionally with design, e-commerce, and marketing teams to source and organise creative assets in line with campaign objectives.
• Platform Management: Publish and monitor content across all platforms, ensuring timely delivery, brand consistency, and optimal performance.
• Community Engagement: Support the assistant in managing daily interactions (DMs, comments, tags), flagging trends and insights to the manager.
• Reporting & Insights: Assist in weekly performance reporting, analysing engagement, reach, and growth metrics, and identifying actionable takeaways.
• Trend Monitoring: Stay on top of Gen Z trends, platform updates, and influencer content to help inform creative and strategy.
• Campaign Support: Collaborate with the wider team to support influencer campaigns, product launches, and social activations.
• Platform Growth: Proactively identify growth opportunities on existing and emerging platforms and make recommendations to the manager.