IDEAL CANDIDATE:

l 2–5 years experience in social media marketing or lead generation.
l Proven track record of driving qualified leads from social platforms.
l Solid understanding of funnel marketing, lead scoring, and retargeting.
l Hands-on experience with social media ad platforms.
l Familiarity with tools like Canva, ClickFunnels, HubSpot, Zapier, or Mailchimp.
l Strong copywriting and analytical skills.
l Data-driven mindset; loves testing, tracking, and optimizing.
l Self-starter, proactive, and results-oriented.

BONUS SKILLS:

l Experience in the gold/jewellery, finance, or luxury retail sector
l Knowledge of SEO, email automation, or growth hacking techniques
l Basic graphic design or video editing skills

KPIS YOU’LL OWN:NUMBER OF QUALIFIED LEADS GENERATED PER MONTH

l Cost per lead (CPL)
l Lead conversion rate
l ROI from paid campaigns
l Social engagement rates related to lead funnels

JOB TITLE: SOCIAL MEDIA LEAD GENERATION STRATEGISTLOCATION: DUBAIEMPLOYMENT TYPE: FULL-TIME COMPENSATION: SALARYABOUT THE ROLE:

We’re looking for a results-driven Social Media Lead Generation Strategist to plan, execute, and optimize campaigns that turn followers into qualified leads. You’ll play a key role in building and executing strategies that attract, engage, and convert audiences across platforms like Instagram, Facebook, Linked-in, YouTube, and others.

KEY RESPONSIBILITIES:

l Develop and execute lead generation strategies across social media platforms.
l Create and manage content funnels that drive engagement and conversions.
l Set up and optimize lead magnets, landing pages, and CTAs.
l Run targeted ad campaigns (if applicable) using Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
l Collaborate with design and content teams for high-converting creatives.
l Monitor, track, and report on KPIs: CPL (cost per lead), conversion rate, ROAS, etc.
l Use tools like Meta Business Suite, LinkedIn Campaign Manager, or HubSpot for campaign management.
l Test and optimize audience targeting, ad copy, creatives, and formats.
l Build and maintain lead lists, integrate with CRM or email marketing tools.
l Stay updated on platform trends and algorithm changes.