Social Media Lead (Global Crypto Exchange) at Hyphen Connect Limited

Ottawa, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Innovation, Growth Governance, Matrix Operations, Web3, Crypto Industry, Platform Positioning, Content Pillars, Creative Ideation, Content Governance, Performance Metrics, Trend Monitoring, Competitor Analysis, Agency Management, Strategic Thinking, Executive Communication

Industry

Staffing and Recruiting

Description

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion. They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership. We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry. Key Responsibilities Own the global social media strategy, including platform positioning, content pillars, and growth goals Manage a multi-platform social media matrix (X / Twitter, Telegram, Instagram, TikTok, YouTube, regional platforms, etc.) Drive creative content ideation — bold, timely, and native to crypto culture Plan and execute content around market cycles, launches, events, and trending narratives Establish clear content governance, workflows, and performance metrics Collaborate with regional teams to ensure global consistency with local relevance Monitor trends, memes, sentiment, and competitor activity in real time Manage external agencies, creators, or internal editors where applicable Balance brand safety, compliance awareness, and growth velocity Qualifications & Background Proven experience leading social media strategy at scale, not just execution Strong creative instincts — able to “make things happen” and drive engagement Deep familiarity with Web3 / crypto / exchange industry rhythms, users, and narratives Strong leadership, strategic thinking, and executive communication skills

Responsibilities

This role is responsible for owning the global social media strategy, including platform positioning, content pillars, and growth goals across multiple platforms like X/Twitter, Telegram, and TikTok. The lead will drive creative content ideation, plan execution around market cycles and trends, and establish clear content governance and performance metrics.