JOB DESCRIPTION & SUMMARY

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm’s services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm’s brand and market presence, and achieve organisational targets.
As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm’s products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

OPTIONAL SKILLS

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity {+ 31 more}
Desired Languages (If blank, desired languages not specified)

TRAVEL REQUIREMENTS

Not Specified

• Own and drive the firm’s social media strategy across platforms (LinkedIn, X/Twitter, YouTube, and others) to elevate brand presence, engage target audiences, and support business objectives.
• Develop and execute high-impact, insight-led content calendars and campaigns that reflect our brand voice and resonate with professional audiences across diverse markets.
• Bring creativity to the forefront — ideating bold concepts, formats, and real-time content that break through noise while staying on brand.
• Stay ahead of platform trends, algorithm updates, and engagement techniques, proactively evolving our strategy and advising senior stakeholders on best practices.
• Work cross-functionally with marketing, design, video, and business teams to produce visually compelling, story-rich content tailored to each channel.
• Support firm events and sponsorships by capturing live content and coverage assets for social platforms
• Administer and promote internal employee advocacy social media platforms.
• Set KPIs, track performance metrics, and produce regular reports with data-driven insights and recommendations for optimisation.
• Deliver monthly social media performance dashboards and reports including engagement metrics, platform insights, and actionable recommendations for improvement
• Manage external agencies and content creators when needed, ensuring high-quality and timely delivery.
• Monitor conversations, trends, and issues in the social space that may impact brand perception or provide opportunities for engagement.
• Plan and deliver internal social media training sessions, senior stakeholders enablement sessions, and team workshops.
• Guide internal teams on social media tone, employee advocacy, and leadership visibility on social channels.
• Lead or support junior team members by assigning tasks, reviewing output, mentoring on brand tone, and helping manage deadlines under pressure
• Serve as the subject matter expert on all things social media — from strategic positioning to crisis management protocols.