As the Social Media Manager, you will be responsible for growing ACE’s social media strategy to enhance brand awareness, drive student engagement, and support our marketing goals. You will report to the Vice President of Integrated Marketing and will collaborate closely with various departments to create and manage high-quality content across all social media platforms.

WHO IS AMERICAN COLLEGE OF EDUCATION

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, we’re dedicated to making a positive impact and inspiring our students to do the same.
ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became a Certified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.

SUMMARY

As the Social Media Manager, you will be responsible for growing ACE’s social media strategy to enhance brand awareness, drive student engagement, and support our marketing goals. You will report to the Vice President of Integrated Marketing and will collaborate closely with various departments to create and manage high-quality content across all social media platforms.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor’s degree in Marketing, Communications or a related field.
• 3-5 years of experience in social media management, preferably in higher education or a similar industry.
• Proven track record of developing and implementing successful social media strategies.
• Excellent written and verbal communication skills.
• Strong understanding of social media metrics and analytics tools.
• Creative mindset with the ability to generate innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design software (e.g., Adobe Creative Suite) is a plus.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.

ADDITIONAL NOTES

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Employees are increasingly integrating AI into their roles, demonstrating its potential to boost efficiency, accuracy, and productivity. By utilizing AI technologies, we can streamline processes, gain valuable insights from data, and automate routine tasks, which allows employees to concentrate on more strategic and creative aspects of their work. While AI is a beneficial tool in the workplace, if its use—such as ChatGPT, Grammarly, Copy.ai, etc.—accounts for more than 50% of any work assignments or job responsibilities, it will need to be reported to a direct leader.
Internet bandwidth speeds from an employee’s remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your connection by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual.
American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama.
ACE is an Equal Opportunity Employer

In this role you will wear different hats, but your skills will be especially essential in the following areas:

• Social Media Strategy:

o Works with the VP of Integrated Marketing to develop and implement a comprehensive social media strategy aligned which align to the overall marketing objectives and institutional goals
o Identifies and defines target audiences for social media campaigns.
o Stays up to date with the latest social media channels, trends, tools, and best practices to ensure the college remains at the forefront of digital engagement.

o Use social media marketing tools to create and maintain the company’s brand presence online.

• Content Creation and Management:

o Creates, curates, and manages engaging content (text, images, video) for all social media including Facebook, Twitter, LinkedIn, Instagram, and emerging channels.
o Develops and maintains a social media content calendar to ensure consistent and timely posts.

o Collaborates with the creative and content teams to create high-quality and engaging content, graphics, and videos.

• Community Engagement:

o Monitors and responds to comments, messages, and mentions across all social media platforms in a timely and professional manner.
o Fosters and grow an active community of followers by encouraging engagement and building relationships with key influencers and stakeholders.
o Interacts with prospective students, current students, and alumni via the company’s social media accounts.

o Addresses any issues or concerns raised by followers and escalate to appropriate departments when necessary.

• Performance Analysis and Measurement:

o Tracks, analyzes, and reports on core KPIs and associated metrics such as reach, engagement, conversions, and follower growth to measure the success of social media efforts.
o Utilizes data-driven insights to adjust strategies, optimize campaigns, and improve performance.
o Prepares and presents regular reports on social media performance to the VP of Integrated Marketing and other stakeholders.
o Analyzes the company’s digital marketing plan and social media strategy, identifying strategic weaknesses and making recommendations for improvements.

o Sets key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measure a campaign’s performance against these KPIs.

• Campaign Management:

o Plans and executes paid social media campaigns to support integrated marketing campaigns and initiatives
o Collaborates with the Director of Digital Marketing to align organic social media efforts with broader paid marketing campaigns.

o Manages and optimizes the company’s referral campaign to boost brand awareness, engagement, and conversions for promotion and enrollment growth.

• Research and Insights:

o Researches social media trends and inform management of changes that are relevant to the company’s marketing activities.
o Stays informed about emerging social media platforms and technologies that can enhance the college’s digital marketing efforts.