Please note this role will work in a hybrid environment. The successful candidate will be working at our Ottawa (1800 Alta Vista Drive) or Toronto (67 College Street) major site office and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications, marketing and public affairs
Job posting ID: 7413
Employment status: Regular full-time
Possible schedule/FTE: 1.00
Classification: PTS/MGT/IT B
Salary/Rate of pay: $89,894 to $108,493

Application deadline: 2025-07-09

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

APPLICATION REQUIREMENTS:

• Your up-to-date resume.
• Job specific cover letter.
• As part of this application, please list any social media channels you have managed or led within the past year. Include links to the profiles, a brief description of your role, and any notable achievements or metrics (e.g., follower growth, engagement rates, campaign success). This will help us better understand your recent experience and impact in digital spaces. Please add as a separate document with your application.
  Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

TOGETHER, WE CAN MAKE ALL THE DIFFERENCE IN THE LIVES OF OTHERS.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

DESIRED EDUCATION AND SKILLS

• Completion of a university degree in business, marketing or communications, or equivalent work experience required.
• 7+ years’ experience in social media, digital marketing, or related fields.
• Minimum 5 years in social media team leadership role, with an ability to guide and lead a diverse team.
• Advanced knowledge of social media management and analytics tools (Sprout Social or similar) along with experience using Adobe Creative Suite, Canva, and Microsoft Office suite.
• Deep expertise in social media platforms and audience engagement, with a strategic understanding of how to leverage each to drive business objectives.
• Strong understanding of digital marketing technologies, trends and best practices.
• Clear, concise communication style and with the ability to present insights, strategies, and recommendations clearly to executives and cross-functional teams.
• Social media and/or marketing-related certificates will be considered an asset.
• An equivalent combination of education, training and experience may be considered.

ABOUT THE ROLE

Canadian Blood Services is looking for a regular full-time Social Media Manager to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division.
The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.
Reporting to the Associate Director, Brand and Creative, you will be responsible for leading the strategic vision, execution, and performance of Canadian Blood Services’ national social media efforts. This role requires a dynamic leader who can balance high-level strategy with hands-on execution, ensuring alignment with business objectives while fostering meaningful connections with diverse audiences. You will develop and implement a comprehensive social media strategy to drive brand awareness, influence donor/registrant behaviour, and cultivate an engaged community of advocates. This includes guiding the creation of impactful content that resonates with key audiences, managing community engagement to foster authentic relationships, and maintaining a strong brand reputation through proactive and responsive communication. The role requires a data-driven approach to performance optimization, leveraging insights to refine strategy and maximize impact.
Success in this role depends on strong cross-functional collaboration, working closely with marketing, communications, creative, and regional teams to maintain brand consistency while integrating localized storytelling and community building. The ideal candidate will bring a strong blend of creative vision, strategic thinking, and leadership skills to guide a dynamic and high-performing social media team, fostering a culture of innovation, collaboration, and continuous improvement. With a keen eye on industry trends, evolving platform innovations, and emerging digital behaviours, you will ensure the Canadian Blood Services brand remains at the forefront of digital engagement.

IF THIS ROLE RESONATES WITH YOU, WE ENCOURAGE YOU TO APPLY BY PROVIDING YOUR UP-TO-DATE RESUME. THIS COULD BE YOUR FIRST STEP TOWARDS A MEANINGFUL AND INSPIRING CAREER. COME TO WORK EACH DAY KNOWING THAT YOU SAVE LIVES.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.
Applicants who require accommodation should discuss their needs with us.