Social Media Manager (Contract- 13 Months)

at  Makeship

ABOUT THE COMPANY

Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowd-funding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.
We’re profitable, have grown the team from 2 to 70 people in 5 years, and have a three-year revenue growth of over 400%, ranking us 98th on The Globe and Mail’s Canada’s Top Growing Companies of 2024 list. We are also excited to announce that Makeship has officially been Great Place to Work-Certified™ for 2 years! Learn more about us at Makeship.com.

WHAT WE ARE LOOKING FOR

The Social Media Manager (Contract -13 months) is pivotal in scaling Makeship’s online presence to new heights, with a significant positive impact on our business goals. We are looking for a visionary leader who thrives in a hands-on environment, combining strategic oversight with active involvement in day-to-day operations. As Social Media Manager, you’ll be the driving force behind Makeship’s social media strategy, content creation, and community management efforts. This role reports to the Director of Marketing.

ABOUT THE ROLE

As an early member of the team, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate learn more about the content creation space, and watch your work make an impact (on the company and their community!).
We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag.

YOUR KEY RESPONSIBILITIES

• Develop and Lead Social Media Strategy: Execute and iterate on (as necessary) our comprehensive social media strategy in a way that aligns with Makeship’s overall marketing goals and drives brand awareness, engagement, and community growth across all platforms.
• Oversee Content Creation and Ideation: Actively lead and participate in the content creation process, collaborating with internal teams and external partners to produce high-quality written and visual content (photo, video, etc.) that enhances Makeship’s brand voice and visibility.
• Drive Community Management: Oversee engagement across all platforms by monitoring content performance, responding to followers, and fostering a positive, active, and loyal online community that reflects Makeship’s values.
• Empower Team Members: Provide guidance and mentorship to the Social Media team, ensuring alignment on objectives and fostering professional growth.
• Innovate and Optimize Campaigns: Design and execute creative social media campaigns, including giveaways and cross-platform promotions, to maximize impact and achieve KPIs.
• Collaborate Cross-Functionally: Work closely with multiple internal teams as well as our Creator partners to develop strategies that amplify engagement and elevate campaign promotions.
• Monitor and Analyze Performance: Use analytics tools to measure and report on the effectiveness of campaigns, providing actionable insights to continuously refine and improve Makeship’s social media presence.
• Document Best Practices: Develop and maintain comprehensive documentation to guide internal teams and creators in executing successful social media campaigns.