POSITION SUMMARY

The Social Media Manager is responsible for developing and implementing a strategic social media plan that aligns with CMA’s branding and marketing goals. This role requires creativity, strong communication skills, and a deep understanding of social media engagement. The contract is for a period of 6 months, with the potential for extension based on performance and business needs.

KEY RESPONSIBILITIES

• Social Media Management – Oversee Facebook and Instagram accounts, ensuring consistent branding and engagement.
• Content Creation – Develop high-quality posts, reels, and stories, including photography, video content, and written captions that showcase market events, stallholders, and visitor experiences.
• Community Engagement – Actively respond to comments, messages, and inquiries to build relationships with the CMA audience.
• Marketing & Promotion – Work alongside the marketing team to promote upcoming markets and special events.
• Stallholder Features – Collaborate with market vendors to highlight their products and stories across social media.
• Analytics & Reporting – Monitor social media metrics, analyze engagement data, and adjust strategies for optimal performance.
• Trend Monitoring – Stay updated on social media trends, incorporating innovative ideas to enhance CMA’s digital presence.

TO BE CONSIDERED FOR THIS ROLE, CANDIDATES MUST DEMONSTRATE:

• Experience managing social media for brands, events, or businesses.
• Strong content creation skills – including photography, videography, and copywriting.
• Knowledge of social media trends and best practices, particularly for Facebook and Instagram.
• Passion for artisan markets, small businesses, and community-driven events.
• Excellent communication and time management skills, with the ability to work independently and meet deadlines.
• Ability to analyse engagement data and adjust content strategies accordingly.