JOB SUMMARY

We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media marketing, content creation, and analytics to optimize our online presence across various channels.

EXPERIENCE

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms and their respective audiences.
• Proficiency in graphic design tools such as Adobe Photoshop and Illustrator.
• Experience with social media marketing strategies including public relations efforts.
• Familiarity with e-commerce principles is a plus.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Strong analytical skills with experience in web analytics tools to track performance metrics.
• Ability to create compelling content that resonates with target demographics while maintaining brand integrity.
• Experience in photography or video editing is advantageous. We are looking for a passionate individual who thrives in a fast-paced environment and is eager to contribute innovative ideas that elevate our brand’s online presence.
  Job Type: Full-time
  Pay: $59,859.98 - $72,089.44 per year
  Work Location: Remot

• Develop and execute comprehensive social media strategies aligned with business goals.
• Create engaging content tailored for different platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling and managing posts.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Conduct keyword research and implement SEO best practices to improve visibility.
• Analyze performance metrics using Google Analytics and web analytics tools to inform strategy adjustments.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and engagement.
• Foster relationships with influencers and key stakeholders for public relations initiatives.
• Ensure all content is proofread for accuracy and adheres to branding guidelines.
• Stay updated on industry trends in digital marketing, e-commerce, and video editing techniques.