Social Media Manager
Type: Full-time
About Us
Dream Mentoring is a self-development and mindset coaching business founded by Tom Smyth, an entrepreneur and mentor dedicated to inspiring people to reach their highest potential. Alongside the business, Tom Smyth’s personal brand (@tomsmythentrepreneur) continues to grow as a hub for motivation, business insights, and entrepreneurial guidance.
We are seeking a creative and results-driven Social Media Manager to oversee and grow both the Dream Mentoring brand and Tom Smyth Entrepreneur personal brand across multiple platforms.
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Role & Responsibilities

• Content Strategy & Creation
• Develop and execute a social media strategy aligned with the brand voice and goals of both Dream Mentoring and Tom Smyth Entrepreneur.
• Plan, create, and schedule engaging content (posts, reels, stories, carousels, graphics, captions).
• Stay on top of trends, formats, and platform updates to keep content fresh and impactful.
• Community Growth & Engagement
• Manage daily interactions on all platforms (Instagram, TikTok, LinkedIn, YouTube, etc.).
• Build and engage with an active community, responding to comments, DMs, and fostering genuine connections.
• Collaborate with followers, clients, and brand partners to amplify reach.
• Brand Alignment & Storytelling
• Ensure messaging across platforms reflects Dream Mentoring’s mission and Tom Smyth’s entrepreneurial journey.
• Highlight success stories, motivational insights, behind-the-scenes content, and personal brand storytelling.
• Analytics & Growth Tracking
• Monitor, analyze, and report on performance metrics (reach, engagement, followers, conversions).
• Optimize strategy based on data-driven insights to increase brand awareness and lead generation.
• Collaboration & Campaigns
• Work closely with Tom Smyth to align social media activity with upcoming launches, speaking events, and mentoring programs.
• Manage paid ad campaigns (where applicable) to boost visibility and conversions.
• Coordinate with designers, videographers, or external agencies as needed.

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Skills & Qualifications

• Proven experience managing and growing social media accounts for personal brands or businesses.
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube, and content trends.
• Excellent writing skills with the ability to create motivational, professional, and engaging captions.
• Creative eye for design and storytelling (experience with Canva, Adobe, or similar tools is a plus).
• Knowledge of analytics tools and data-driven decision making.
• Highly organized with strong time management and ability to handle multiple projects.
• Passion for personal development, mentorship, and entrepreneurial content is a major plus.

What We Offer

• Opportunity to shape and grow two inspiring brands with international reach.
• Creative freedom and space to innovate with content and campaigns.
• A chance to be part of a purpose-driven business that transforms lives through mentorship and motivation.

Job Type: Full-time
Pay: Up to £30,000.00 per year
Work Location: In perso

• Content Strategy & Creation
• Develop and execute a social media strategy aligned with the brand voice and goals of both Dream Mentoring and Tom Smyth Entrepreneur.
• Plan, create, and schedule engaging content (posts, reels, stories, carousels, graphics, captions).
• Stay on top of trends, formats, and platform updates to keep content fresh and impactful.
• Community Growth & Engagement
• Manage daily interactions on all platforms (Instagram, TikTok, LinkedIn, YouTube, etc.).
• Build and engage with an active community, responding to comments, DMs, and fostering genuine connections.
• Collaborate with followers, clients, and brand partners to amplify reach.
• Brand Alignment & Storytelling
• Ensure messaging across platforms reflects Dream Mentoring’s mission and Tom Smyth’s entrepreneurial journey.
• Highlight success stories, motivational insights, behind-the-scenes content, and personal brand storytelling.
• Analytics & Growth Tracking
• Monitor, analyze, and report on performance metrics (reach, engagement, followers, conversions).
• Optimize strategy based on data-driven insights to increase brand awareness and lead generation.
• Collaboration & Campaigns
• Work closely with Tom Smyth to align social media activity with upcoming launches, speaking events, and mentoring programs.
• Manage paid ad campaigns (where applicable) to boost visibility and conversions.
• Coordinate with designers, videographers, or external agencies as needed