About the job

About Elevate

Elevate is the UAE-based lifestyle real estate development arm of One Group — a global firm with over $2.5 billion in transactions across three continents. We create wellness-driven residences inspired by the world’s Blue Zones, guided by five pillars: Health, Wellness, Tribe, Purpose and Flow.

Our debut project, Mondrian Al Marjan Island, is a AED 1.8 billion branded beachfront residence on Al Marjan Island, Ras Al Khaimah — and we are just getting started.

The Role

We are seeking an exceptional Social Media Manager with deep expertise in building and managing brand presence across platforms. You will own two critical streams: growing Elevate’s social channels and building the CEO’s personal brand and social presence as a thought leader in luxury real estate and wellness.

This is an exciting opportunity to build social media strategy from the ground up — creating content that brings the Elevate lifestyle to life while positioning our CEO as a visionary leader shaping the future of luxury real estate in the region.

You will work closely with our Head of Marketing and CEO to develop and execute integrated social strategies that reflect the Elevate brand pillars — aspirational, lifestyle-led and distinctive.

What You Will Be Doing

Elevate Brand Social Management

• Manage and grow Elevate’s presence across Instagram, LinkedIn, Facebook, TikTok, YouTube and emerging platforms.
• Develop and execute a content strategy aligned to the Elevate brand pillars — Health, Wellness, Tribe, Purpose and Flow.
• Build and manage monthly content calendars, coordinating with internal teams, agencies and external partners.
• Oversee content production end to end — creative briefs, copywriting and campaign execution.
• Support go-to-market content for new developments and project milestones.
• Manage paid social campaigns and optimise for performance.
• Monitor analytics and provide regular reporting on growth, engagement and results.
• Stay ahead of platform trends and identify opportunities to grow brand visibility.
• Ensure brand consistency — tone of voice, design language and visual identity — across all platforms.

CEO Personal Brand & Socials

• Build and manage the CEO’s personal social media presence, primarily across LinkedIn and Instagram, positioning them as a luxury real estate visionary and wellness thought leader.
• Develop CEO thought leadership content — articles, insights and behind-the-scenes perspectives.
• Coordinate with the CEO on personal brand positioning and messaging.
• Manage CEO social engagement and community building.
• Create opportunities for CEO visibility at launches, events and industry forums.
• Amplify the CEO’s perspective on Elevate’s vision, market position and luxury lifestyle trends.

General

• Attend project launches, events and company activities to capture and create content in real time.
• Cross-promote Elevate brand and CEO personal channels where strategic.

What We Are Looking For

• Minimum 4+ years of proven experience managing social media, with a strong portfolio demonstrating audience growth and engagement.
• Experience building personal brands or executive social presence — ideally for founders, CEOs or high-profile figures in luxury, real estate or lifestyle sectors.
• Deep expertise in social media strategy and platform best practices across Instagram, LinkedIn, TikTok, YouTube and emerging channels.
• Strong understanding of content calendars, audience growth strategies and analytics — able to set targets and consistently deliver results.
• Experience managing paid social campaigns with proven ROI and reporting capabilities.
• Exceptional copywriting instincts and a refined eye for luxury aesthetics.
• Hands-on content creation skills — photography, videography and video editing are a strong advantage.
• Proactive, creative and highly organised with meticulous attention to detail.
• Understanding of HNW and luxury audiences in the UAE is a plus.
• Prior experience with real estate, hospitality, luxury brands or executive/founder branding is highly preferred.
• Comfortable working directly with C-suite and translating executive vision into social content.
• Ability to manage multiple social channels and personal brands simultaneously without losing consistency.

If this sounds like the role for you, we’d love to hear from you.

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