MINIMUM QUALIFICATIONS:

• Bachelor’s degree in communications or related field required.
• 3+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred.
• Experience analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross channel performance.
• Experience managing and working across departments to accomplish project deliverables and establish consensus.
• Healthcare background and/or specialized degrees in social media are beneficial.
• Experience with Reputation.com preferred.Paid media experience in social marketing; SEO experience preferred.

A LITTLE ABOUT US

We’re confident you’ll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We’re proud of our career growth opportunities and how our team members work together for the greater good of our patients. We’ve been named one of the “World’s Most Admired Companies” and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

POSITION PURPOSE

The Social Media Manager manages, creates and initiates digital content via social media channels to support company brand awareness, while contributing to hospital-specific growth and strategy on social channels. With a combination mindset of content creation, publishing and marketing, this Social Media Manager develops content optimized for social media audiences, while fostering relationships with local hospital leadership, and advising content to be elevated from hospital pages to brand pages.

RESPONSIBILITIES & TASKS

• Works with the Marketing Services department and hospital leadership to generate, launch, and manage social media content in order to increase customer engagement and brand awareness.
• Creates consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
• Edits social media posts for hospitals after the first draft is developed by social media specialist(s).
• Analyzes reports to evaluate successes and opportunities based upon cross-channel performance, and compiles quarterly reporting, and other reporting as needed, for all eight (8) regions of Encompass Health.
• Develops, schedules and analyzes the monthly reports for all hospitals, and onboards new hospitals to integrate into the social media program.
• Manages the Encompass Health YouTube channel, including branding audits and uploading and publishing of marketing videos. Also assists in video strategy planning and amplification for brand channels.
• Monitors industry trends in healthcare social media, suggesting content creation ideas for cross-channel strategy.
• Manages large volumes of social media content creation and oversees a multitude of channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
• Focuses on day-to-day management, implementation, tracking/reporting and optimization of social media marketing content and campaigns.
• Assists in the management of organic and pay-per-click (PPC) campaigns in social media, and supports search marketing (PPC) and Search Engine Optimization (SEO).
• This position sits in our Birmingham AL home office. This is not a remote position.