Social Media Manager (Freelance) at The Growth Foundation

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

08 Jun, 26

Salary

250.0

Posted On

10 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Instagram, TikTok, Content Creation, Community Management, Performance Optimisation, Influencer Management, Short-Form Video, Content Calendar Management, Platform Analytics, UGC Activations, Creator Briefing, Budget Management, Written Communication, Verbal Communication, Organisational Capability

Industry

Business Consulting and Services

Description

We’re partnered with an exciting brand, and as they continue to build momentum they’re now looking for a Social Media Manager to take ownership of their presence across Instagram and TikTok. This role is all about bringing the brand to life through content and conversation. You’ll be responsible for shaping the day-to-day social output, from idea generation through to posting and performance optimisation, while also nurturing an engaged online community. Alongside organic social, you’ll also oversee community interaction and manage a dedicated budget for influencer activity. About the role It’s a really hands-on opportunity centred around creating engaging content, growing an active community and continually improving social performance. You’d take the lead across the full content process, from initial ideas and creation through to posting, tracking results and refining what works best. Alongside that, you’d play a key role in building strong day-to-day connections with the audience, making sure all engagement feels true to the brand, while also managing a small influencer budget to help build visibility and trust. What you’ll be doing: Planning and producing native content for Instagram, TikTok and LinkedIn — short-form video, static posts, Reels, Stories and long-form posts where appropriate Managing the social content calendar, briefing creators and co-ordinating shoots as needed Publishing, scheduling and optimising content for each platform to maximise reach and engagement Leading day-to-day organic community management — responding to comments and DMs, fostering conversations and building strong relationships with followers Managing a small paid influencer and creator budget: identifying partners, negotiating briefings, measuring impact and ensuring ROI Using platform analytics to define KPIs, track performance, test content formats and report insights to the wider team Collaborating with Product, Brand and Customer teams to surface timely, on-brand content and community-led ideas Developing community programmes (e.g., ambassador schemes, UGC activations, live Q&As) to deepen engagement and brand affinity About You You’re a creative, content-first social specialist with demonstrable experience growing and engaging audiences across Instagram, TikTok and LinkedIn. You’re comfortable creating video-led content, comfortable on camera, and confident using insight to iterate quickly. We’re looking for someone who can operate independently, yet collaborate closely with cross-functional teams to amplify brand messaging. You’ll be commercially aware, able to measure the impact of content and creator activity, and experienced managing modest paid budgets to drive reach and credibility. Essential experience and skills: Proven experience running social and community for a consumer brand, agency or in-house team, with strong examples across Instagram and TikTok. Strong creative skills in short-form video - ideation, shooting and editing (in-house or with creators) Hands-on experience with community management and tone-of-voice moderation at scale Experience briefing and managing creators and influencers, plus managing a small paid budget Analytical approach to social performance and experience using platform analytics and reporting to inform decisions Excellent written and verbal communication skills and strong organisational capability Desirable: Experience in direct-to-consumer brands Familiarity with content creation tools (e.g., CapCut, Premiere Rush, Canva, creative suites) and social scheduling/analytics platforms Experience building ambassador or UGC programmes We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.

Responsibilities

The role involves taking ownership of the brand's Instagram and TikTok presence by shaping day-to-day social output, from idea generation through posting and performance optimization. Responsibilities also include leading organic community management and overseeing a dedicated budget for influencer activity.