Social Media Manager, Global Marketing Team

at  GardaWorld

At GardaWorld, there is a whole career waiting for you!
GardaWorld is currently looking for a Social Media Manager, Global Marketing Team
Location: Ville St-Laurent

REQUIRED QUALIFICATIONS

• Proven Experience: 5+ years of hands-on experience managing social media accounts, with a successful track record in growing engagement and brand presence.
• Bilingual Communication: Fluent in English and French, with strong communication skills in both languages, enabling effective content creation and engagement. The official working language is French.

SKILLS AND ABILITIES REQUIRED

• Social Media Expertise: Strong understanding and experience with major social media platforms, including their analytics tools and best practices.
• Content Creation: Proven ability to develop compelling content that aligns with brand goals and resonates with target audiences.
• Engagement and Community Management: Experience in building and nurturing online communities, with a focus on meaningful interactions.
• Analytical Skills: Ability to use social media analytics to track performance and make data-driven decisions.
• Collaborative Mindset: Effective in working with cross-functional teams to align social media efforts with broader business strategies.

WHAT GARDAWORLD CAN OFFER YOU:

• Be part of a committed and competent team within a growing company
• Competitive salary
• Group insurance
• Group Registered Retirement Savings Plan (RRSP) with employer contribution
• Access to a gym located at our head office
• Cafeteria offering delicious lunches
• Free parking at the office
• Managers who care about the well-being of their employees.
• Take advantage of professional development opportunities, including access to industry conferences, and
• training sessions.
  Are you a team player looking for the chance to make an amazing impact at a fast-growing company? Do you
  thrive in an environment where success is collective, and egos are left at the door? Are you passionate by
  generating growth and do you have a keen sense of what makes a company attractive to prospects? Do you have
  the ability to quickly identify high-impact, high ROI priorities? If yes, we want to meet you!
  Although all applications are considered, only those candidates selected will be contacted.

• Social Media Strategies: Developing, implementing, and refining B2B social media strategies, you will focus on executing these strategies effectively across all platforms (emphasis on LinkedIn) to drive engagement, grow our audience, and achieve measurable business outcomes on a global scale
• Engagement, Community Management, and Social intelligence: Lead the daily management of our social media communities, ensuring active engagement and fostering meaningful interactions that align with our business goals. Build relationships by strategically engaging with key influencers and decisionmakersfrom targeted companies, creating opportunities for connection and growth.
• Engaging in Social Intelligence Practices
  o Customer Perspective: Identify LinkedIn profiles that match our Ideal Customer Profile (ICP)
  and personas, analyzing their engagement patterns and interactions to uncover interests,
  preferences, and relevant engagement triggers.
  o Competitor Perspective: Conduct page-level competitive analysis to determine which types of
  posts drive engagement, using these insights to refine our content approach and enhance our

competitive positioning.

• Sales Enablement Through Social Media: Develop a social media toolkit, including LinkedIn best practices, to equip the sales team with effective tools and strategies. Ensure that sales leadership and representatives have the resources they need to drive lead generation and sales, while collaborating with designated team members responsible for training and adoption support.
• Performance Analytics and Reporting: Regularly analyze social media metrics to assess the effectiveness of campaigns and content. Design and sustain useful dashboard and/or reports for different stakeholders (C-Level, VP, Director).
• Collaborative Support: Ensure that social media efforts are fully aligned with broader campaign goals and strategic objectives, providing feedback and support where necessary.
• Brand Consistency and Adaptation: Maintain brand consistency across all social media platforms, while also having the flexibility to adapt messaging to fit platform-specific dynamics and audience expectations.
• Trend Monitoring and Tactical Innovation: Stay informed about the latest social media trends and emerging platforms. Suggest and implement new tactics that can be integrated into ongoing campaigns or content strategies, ensuring GardaWorld remains at the forefront of social media innovation.