Description:
Chetola Resort is a 78-acre mountain resort in the heart of Blowing Rock that offers a spectacular escape for guests looking to disconnect from their busy lives. Chetola Resort allows visitors and guests to gain a refreshed outlook on life by enjoying a balance of cozy lodging, upscale comfort food, awe-inspiring activities by day and relaxing hospitality at night. This combination of relaxation and adventures gives guests the opportunity to create memories worth cherishing.

POSITION: MARKETING - SOCIAL MEDIA MANAGER & GRAPHIC DESIGNER

Job Description: We are seeking an experienced social media manager and graphic designer to own and manage the creation of our marketing assets and social media content that support
our marketing goals. You will play a critical role in enhancing the user experience by bringing
our brand to life. As our social media manager, you will manage all our social accounts by
implementing strategies and tactics that grow our followers, engage and retain them, and help
convert them to loyal promoters of our Resort. You will also assist in managing content creation
and content management for our website, along with assisting and designing in all communication efforts Resort-wide.

and optimal user experience

• Manage all photo and video assets; oversee necessary photo editing for marketing purposes
• Assist the Chetola Team in planning and executing the marketing for special events throughout the year for both guests, as well as the local community
• Assist Marketing Team in hosting journalists, social influencers, and other Public Relation

Requirements:

• BA/BS or equivalent working experience in Marketing
• 2+ years of experience as an in-house designer or at a creative marketing agency
• Expert in Adobe Creative Suite
• Expert level abilities with popular social media networks and best practices
• Experience designing for a content management system; must create assets that are mobile-

• Build and manage the Resort’s social media presence including Facebook, Instagram, TikTok and LinkedIn, as well as other relevant channels
• Create shareable photo and video content to enhance the brand, engage followers, and grow our social channels
• Monitor and engage in relevant social discussion about our Resort on all social channels
• Monitor and respond to all reviews on social channels and other relevant review networks
• Create, track, and measure social media campaigns, including boosted posts and all social

contests

• Collaborate with marketing team to create engaging ad designs with measurable calls to action
• Help bring new ideas to life through graphic design by utilizing your expertise and

understanding both our marketing and overall Resort goals

• Create and manage all on-site flyers, posters, menus, templates, outdoor signs, event and

trade show materials

• Manage all website edits within Wordpress, as well as regularly scheduled audits for accuracy

and optimal user experience

• Manage all photo and video assets; oversee necessary photo editing for marketing purposes
• Assist the Chetola Team in planning and executing the marketing for special events throughout the year for both guests, as well as the local community
• Assist Marketing Team in hosting journalists, social influencers, and other Public Relations

related guests

• Assist in the creation of email marketing campaigns to past guests, including content creation

and visual appeal

• Assist PR team in researching, evaluating, and finding social influencers and creators to visit and promote the resort
• Create communication pieces for condo associations throughout the year and in preparation

for quarterly meetings

• Assist marketing team in idea creation for resort packages, special events, and new offerings to

enhance the guest experience

Requirements:

• BA/BS or equivalent working experience in Marketing
• 2+ years of experience as an in-house designer or at a creative marketing agency
• Expert in Adobe Creative Suite
• Expert level abilities with popular social media networks and best practices
• Experience designing for a content management system; must create assets that are mobile-,

tablet-, desktop-friendly

• Excellent communication, creative thinking and the ability to respond quickly to

communication piece requests

• Past experience in building followers via social channels
• 2+ years of experience with website content management; Wordpress a plus