ABOUT US

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.
It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.

WHO YOU’LL WORK WITH ‍‍

We are looking for an entrepreneurial-minded Social Media Manager to take the reins of Hostelworld’s social presence across our key channels. Working closely with our Content and SEO team, you’ll manage the messaging and engagement primarily on Instagram, although with some interplay with Facebook, TikTok, and X too. This role is perfect for someone who enjoys both thinking and doing—expect to be hands-on from day one, especially on Instagram.
We’re looking for someone who can highlight our expertise in hostel selection and locations while showcasing our unique social features for travellers. You’ll also engage with our audience on key events, special holidays, and relevant topical issues. Your collaboration with the team will ensure that Hostelworld’s voice remains authentic, fun, and informative.

WHAT YOU’LL DO ‍

• Manage Social Presence: Run Hostelworld’s social media channels which currently include Instagram, Facebook, TikTok, and X.
• Content Collaboration: Work closely with the Content and SEO teams to align on messaging, strategy, and engagement.
• Hands-on Posting: Take over all social media posting responsibilities from the
• Content team, ensuring timely and relevant content.
• Scheduling & Tracking: Use Emplifi and StoryStream to schedule posts, track engagement, and identify new engagement opportunities.
• Engage & Grow: Roll up your sleeves to directly engage with our audiences and grow our social media presence.
• Video & Content Creation: Utilise your skills in content creation, especially video, to create compelling posts that resonate with our audience.
• Special Projects: Work on exciting initiatives like hostel giveaways, and research emerging travel content trends to keep us ahead of the curve.
• Leverage AI: Use AI tools to discover noteworthy travel events and collaborate with micro-influencers through Instagram.