JOB SUMMARY:

This position will focus on growing our Social online presence, engaging with potential customers, and driving brand awareness for our dealership across various social media platforms and across multiple Lewis business locations.

TECHNICAL & MARKETING SKILLS

• Social Media Strategy & Execution
• Content Creation & Storytelling (Graphics, Video, Copywriting, Reels, CapCut Editing)
• Graphic Design & Branding (Adobe Photoshop, Illustrator, Canva)
• Video Production & Editing (CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects)
• Photography & Videography (Camera Operation, Lighting, Framing)
• Social Media Platform Management (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Google Business Profile)
• Paid Social Media Advertising (Meta Ads, Instagram Ads, YouTube Ads, TikTok Ads)
• SEO & Website Traffic Optimization
• Data Analysis & Performance Tracking (SEMrush, Looker Studio, Social Pilot, Meta Insights)
• Social Media Automation & Scheduling Tools (Hootsuite, Buffer, Meta Business Suite)
• Crisis Management & Reputation Monitoring (Reviews, Customer Feedback, Online Presence)
• Community Engagement & Customer Relations
• Influencer & Partnership Management
• Event Promotion & Coverage
• Branding & Brand Consistency
• Trend Research & Market Analysis
• OEM Compliance & Tier 4 Marketing Alignment

SOFT SKILLS & LEADERSHIP

• Creativity & Visual Storytelling
• Strong Communication & Copywriting
• Attention to Detail
• Adaptability & Problem-Solving
• Time Management & Organization
• Collaboration & Cross-Department Coordination
• Proactiveness & Self-Motivation
• Customer-Centric Mindset
• Analytical & Strategic Thinking
• Ability to Handle High-Paced Environments
• Task Management / Task Scheduling

PHYSICAL REQUIREMENTS:

• Ability to stand for extended periods and occasionally lift and carry event materials (up to 30 lbs)

DUTIES/RESPONSIBILITIES:

Social Media Strategy: Develop and execute a comprehensive social media strategy to promote dealership events, new vehicle launches, promotions, customer testimonials, and more, aimed at increasing brand awareness and lead generation.
Content Creation: Create engaging and high-quality content (posts, videos, stories, and graphics) for all social platforms including but not limited to : Facebook, Instagram, X, LinkedIn, TikTok, You Tube, and GBP, aligning with the dealership’s voice, character, and branding. Content creation will consist of and not limited to graphics, photos, images, stills, static, reels, cap cut style, audio creation, video.
Community Engagement / Events: Engage with customers and followers in a timely and professional manner by responding to comments, messages, and reviews. Foster a positive online reputation and build customer loyalty. Community engagement and Events are overseen by the PR/EE management or Marketing Director - The Social Media Manager will engage with these events in order to create content, assist to the event, making use of the events and community for Social Media. Collaboration with the marketing team to schedule these events and social media details.
Paid Social Campaigns: Plan, execute, and optimize paid social media campaigns (not limited to: Facebook Ads, Instagram Ads, etc.) to drive traffic to the dealership’s website, increase leads, and generate sales. Social Media manager will work with the Marketing Director to oversee and collaborate the paid portion of ads to make sure there is alignment between all paid and organic social media and alignment of other mediums of marketing such as Google, Media, and or Traditional. Ensure alignment of paid social campaigns with OEM co-op guidelines, local tier 4 marketing, and dealership goals to maximize ad spend efficiency.
Performance Analysis and Reporting: Monitor and analyze social media metrics and KPIs to assess campaign effectiveness and audience engagement. Regularly report on performance, make data-driven adjustments, and identify new opportunities for improvement. Use of tools such as SEMrush, Looker Studio, Social Pilot, and the individual social media platforms reporting tools. KPIs and metrics will need to be monitored on a daily, weekly, monthly, quarterly, and yearly basis. Goals will be set and Goals can be changed based on market or business objectives or needs. Track social media-driven leads, conversions, and sales to measure ROI and optimize content strategy accordingly.
Collaborative Campaigns: Work closely with the sales and marketing teams to align social media content with dealership promotions, seasonal offers, and local events. Attends all sales and service meetings to gather information on daily, weekly and monthly customer goals as needed by managers and or teams. Offers, specials, and promos can change on a daily basis and contingent on the OEM, GM, or market needs.
Trend Monitoring: Stay up-to-date with the latest social media trends, automotive industry news, and digital marketing innovations to keep the dealership’s social presence fresh and competitive. Researching social media trends and informing management of changes that are relevant to the company’s marketing activities. Modern or up-to-date trends must be tested and studied to align with the Lewis character and standards of business.
Brand Consistency: Ensure that all social media content is consistent with the dealership’s brand voice, values, and messaging guidelines. Brand Consistency includes but not limited to Logos, Logo colors, Logo design, Logo placement on any content. This Brand Consistency is not limited to just Lewis Automotive Group marketing, but reaches to local or tier 4 or other business collaborations.
Proactive Planning: A proactive social media manager anticipates trends, curates and creates engaging content, strategically plans posts, and stays ahead of the curve to keep the brand fresh, relevant, and impactful.
Social Media Platform Management: Besides the content building and posting, the Social Media Manager will be responsible for general platform management at all times. Including but not limited to: passwords, logins, general page info for the business such as phone numbers, website links, store hours, profile images, etc..This needs to be monitored on a monthly basis.
CRM, Social, and Event Scheduling/ Project Management: To execute all social media across multiple locations for multiple platforms will require a very disciplined time management and scheduling system / process. All posts, events, tasks, content creation, editing, any and all tasks will be scheduled in advance and cross team coordination. This is a must and has to be monitored on a daily basis, multiple times a day. Such tools will be but not limited to Slack, Google Sheets, Monday.com, Asana, Outlook Calendars, Outlook email, Social Pilot, AI tools and others. Utilize automation and scheduling tools (such as Hootsuite, Buffer, or Meta Business Suite) to ensure consistent content distribution and efficiency.
Podcast Management: As a Social Media manager a part of this will be oversight, production, and execution of the podcast program for Lewis Automotive. This will include but not limited to: production, script writing, website management, studio equipment maintenance, podcast recording, podcast editing. Podcasts can be on sight in the studio, or live on a set.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice