Social Media Manager

at  Luceco plc

JOB SUMMARY

The Social Media Manager will develop and execute integrated organic and paid social strategies, expand our influencer partnerships, and strengthen community engagement to enhance the digital presence of Luceco Group’s brands.

QUALIFICATIONS/SKILLS REQUIRED:

• Proven experience managing organic and paid social media campaigns with expertise in Facebook and LinkedIn Ads Management.
• Knowledge and experience in influencer marketing, including identifying, managing, and measuring influencer collaborations.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva for content creation.
• Experience using social media management tools like Hootsuite and analytics platforms like Google GA4.
• Strong organisational skills with the ability to manage multiple campaigns and partnerships across multiple brands.
• Bachelor’s degree in marketing, Communications, or related field, or equivalent experience.
• Bonus: Experience with Salesforce CRM for targeted audience engagement.
  Job Type: Full-time
  Pay: £35,000.00-£40,000.00 per year

Schedule:

• Monday to Friday

Application question(s):

• Do you have proven experience managing organic and paid social media campaigns, with expertise in Facebook and LinkedIn Ads Management?
• Do you have experience with Salesforce CRM?
• Do you have a Bachelor’s degree in marketing, Communications, or related field, or equivalent experience?

Education:

• Bachelor’s (preferred)

Experience:

• Marketing: 2 years (required)

Work Location: Hybrid remote in Telford TF3 3D

1. Organic and Paid Campaign Management:

• Design and execute organic content strategies to engage audiences and increase follower growth on platforms like LinkedIn, Instagram, Facebook and TikTok.
• Plan, execute, and optimise paid social media campaigns using Facebook Ads Manager, LinkedIn advertising, ensuring targeted and measurable outcomes.
• Monitor performance metrics across organic and paid efforts to refine strategies and maximise ROI.

1. Influencer Growth and Partnerships:

• Identify and collaborate with influencers alongside the Head of Contractor Engagement to build relationships with content creators who align with our brand values and audience.
• Develop and manage long-term influencer partnerships, co-creating campaigns that enhance reach, engagement, and brand visibility.

1. Community Engagement:

• Build and nurture relationships within online communities, responding to enquiries and fostering an authentic brand connection.
• Create initiatives to encourage audience interaction, such as polls or user-generated content campaigns.

1. Content Creation and Multi-Platform Strategy:

• Create visually engaging and platform-specific content using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva, tailored to brand and audience needs.
• Manage social scheduling and monitoring using tools like Hootsuite to ensure consistent messaging and drumbeat across all platforms.

1. Audience Targeting and Analytics:

• Use analytics tools like Google Analytics, Facebook Insights, TikTok Analytics, and LinkedIn Analytics to understand audience behaviour and improve targeting.
• Provide actionable insights and reporting on organic, paid, and influencer campaign performance.

1. Cross-Team Collaboration:

• Partner with internal teams to align organic, paid, and influencer strategies with broader marketing goals.
• Ensure all campaigns adhere to the brand voice and maintain consistency across platforms.