Brand & Communications
Berlin
As a Social Media Manager at SOFI, you will play a crucial role in developing and executing our social media strategy to showcase our products, engage with guests, and promote our brand across various platforms. You will have the opportunity to bring your creativity and passion for photography and videography to create compelling content that resonates with our audience and drives online engagement.

REQUIREMENTS

• Enthusiasm for social media marketing and a strong interest in the food and hospitality industry
• Excellent photography and videography skills, with the ability to capture compelling visuals that tell a story and evoke emotion
• Proficiency in photo and video editing software (e.g., Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, or equivalent)
• Creativity and attention to detail, with a keen eye for composition, color, and aesthetics
• Strong communication skills, both written and verbal, with a friendly and approachable demeanor
• Familiarity with social media platforms and trends, including Instagram
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively
• Fluency in English and German is preferred

Content Creation

• Capture high-quality photos and videos of our baked goods, beverages, and bakery ambiance to showcase our offerings in an enticing and visually appealing manner.
• Develop creative concepts and visual themes for social media posts, stories, and campaigns that align with our brand identity and messaging
• Collaborate with the Sofi team to brainstorm ideas and plan content calendars for social media platforms.

Community Engagement

• Monitor social media channels and engage with our followers by responding to comments, messages, and inquiries in a timely and professional manner
• Foster meaningful connections with our online community by sharing user-generated content, reposting customer photos, and initiating conversations around our products and brand.

Platform Management

• Assist in the management and optimization of our social media profiles, including Instagram, Facebook
• Schedule and publish posts using social media management tools, ensuring consistent and timely content delivery
• Track and analyze key metrics to evaluate the performance of social media campaigns and identify opportunities for improvement.

Collaboration and Support

• Collaborate with the marketing team to support promotional initiatives, events, and product launches with engaging social media content
• Assist with other marketing tasks and projects as needed, contributing your skills and ideas to help achieve our overall business objectives.