Are you a visionary Social Media and Influencer Manager with a knack for organic social growth strategy? We’re seeking a dynamic individual to join our client’s team to shape the digital presence of their three leading brands. In this role, you’ll set the vision for and execute their social media strategy, driving meaningful engagement and positioning the brands as leaders in digital storytelling. You’ll be instrumental in defining our client’s brand identity, leveraging organic platforms, influencers, and creators to make them one of the most talked-about brands on social media.
This is a 14-month contract which requires the talent to occasionally work onsite at our client’s office in Mississauga, and attend occasional meetings downtown Toronto.

QUALIFICATIONS

• 5-7 years of experience in social media, influencer marketing, or digital strategy.
• Bilingual French/English is ideal
• Deep expertise in organic social media strategies, platform algorithms, and content trends.
• Experience managing agency relationships.
• Strong analytical mindset with experience using tools like Hootsuite, Meltwater, Google Analytics, and influencer marketing platforms like CreatorIQ.
• Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders.
• Familiarity with paid social amplification or paid media experience preferred.
• Previous experience in the Consumer Packaged Goods (CPG) or Agency world is a huge plus for this role!

SUMMARY

If you’re passionate about social media, skilled in influencer strategy, and ready to lead the digital conversation for our exciting brands, we encourage you to apply today! Join our team and help us drive the future of digital storytelling.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process

• Develop and oversee a sophisticated organic social media strategy designed to grow and engage our client’s audience across platforms.
• Serve as the in-house expert on organic social trends and influencers, identifying emerging opportunities to stay ahead of competitors.
• Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community.
• Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements.
• Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative.
• Develop and execute robust influencer strategies that align with our client’s brand vision and KPIs, seamlessly supporting their brand marketing efforts.
• Oversee outreach to influencer partners, including sourcing, contracts, deliverables, and overall program management.
• Analyze historical and current performance data to optimize influencer program strategy.
• Partner with cross-functional digital and media teams to recommend distribution and amplification strategies that support larger product and business priorities.
• Collaborate closely with leadership across Marketing, Analytics, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives.
• Partner with global social media managers and content creators to craft posts, fostering a culture of innovation and excellence.
• Mentor community managers and guide them on maintaining brand voice and social media best practices.
• Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth.
• Assist influencer managers and agencies with campaigns as needed.
• Partner cross-functionally with Marketing, DTC, SS&A, and Sales to align on product information such as key messaging, launch dates, priority products, and inventory.