ASSIGNMENT LENGTH: 10 – 15 hours per week on a fixed term contract for 18 months.
The Social Media Manager will be responsible for developing and executing a cohesive content and engagement strategy across Facebook, TikTok, Instagram, and a forthcoming blog under the @PrEPRingInfo handle (to be rebranded). The role will focus on building awareness and driving engagement around the PrEP Ring, an innovative HIV prevention method for women. This position requires a balance of creative content development and data-driven decision-making to strengthen the project’s digital presence and reach priority audiences.

QUALIFICATIONS:

Education/Experience

• Relevant tertiary education.
• Solid experience managing social media and a proven experience record of growing online communities.
• Proven experience managing social media accounts (preferably in health, youth, or development sectors)

Knowledge, Skills and Abilities

• Skilled in Canva, CapCut, or similar tools to design and edit visuals, reels, and short-form videos
• Ability to write clear, compelling captions tailored for different platforms and audience
• Understand how to grow audiences and increase engagement using organic and paid strategies
• Knowledge of women and youth cultures, languages, and digital trends
• Ability to interpret data and adapt content strategies accordingly
• Excellent communication and interpersonal skills
• Above average written and verbal communication skills
• Ability to work independently and use initiative
• Bonus: Experience in HIV prevention, public health, or gender-focused campaigns

• Develop and execute a social media content strategy aligned with PrEP Ring education and communications goals
• Create engaging, informative, and culturally relevant content (posts, reels, stories, TikToks)
• Manage and schedule content across platforms
• Engage with followers, respond to comments/messages in a professional manner with accurate information
• Build community and brand awareness
• Collaborate with advocacy partners, youth ambassadors, and content creators
• Collaborate closely with the Product Access & Partnerships, and Communications teams
• Track performance using insights and analytics tools
• Create monthly reports with performance data and action points
• Monitor trends and emerging tools to keep the content and campaigns abreast and relevant
• Manage social media ad campaigns across platforms
• Ensure all content (audio, visual, and text) adheres to product licensing agreements and global and national laws regarding copyright/rights to use.