Social Media Manager at Pavago

, , Kenya -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategy Development, Content Calendar Management, Content Creation, Community Management, Campaign Execution, Performance Analytics, Data Reporting, Cross-functional Collaboration, Storytelling, Trend Awareness, Hootsuite, Sprout Social, Buffer, HubSpot, Canva, Adobe Creative Suite

Industry

Staffing and Recruiting

Description

Job Title: Social Media Manager Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring) About the Role: Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals. Responsibilities: Strategy & Planning: Develop and execute social media strategies aligned with overall marketing objectives. Define KPIs (engagement, follower growth, conversions) for each channel. Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube. Content Creation & Publishing: Write, edit, and design posts tailored to each platform. Collaborate with designers, writers, and video editors to produce multimedia content. Ensure posts reflect brand tone, style, and compliance requirements. Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot. Community Management: Monitor comments, DMs, and mentions daily. Respond to inquiries and escalate customer issues when necessary. Foster community engagement by initiating conversations and amplifying user-generated content. Campaign Execution: Launch paid and organic campaigns to promote content, events, and product launches. Collaborate with paid media specialists to optimize ad performance. Analytics & Reporting: Track performance metrics via native platform analytics, Google Analytics, or Sprout Social. Provide weekly/monthly reports on engagement, reach, traffic, and conversions. Recommend optimizations based on data trends and A/B testing results. Collaboration: Work cross-functionally with marketing, PR, and customer support teams. Provide social insights to influence content, campaigns, and product positioning. What Makes You a Perfect Fit: Creative storyteller who understands platform nuances. Strong communicator with a finger on the pulse of trends. Analytical mindset with ability to turn data into strategy. Organized multitasker comfortable managing multiple platforms and campaigns. Required Experience & Skills (Minimum): 2+ years professional experience in social media management. Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot). Strong writing, editing, and content creation skills. Familiarity with basic design tools (Canva, Adobe Creative Suite). Ideal Experience & Skills: Background managing brand accounts in SaaS, e-commerce, or professional services. Experience with influencer partnerships and UGC campaigns. Understanding of paid social advertising platforms. Crisis management experience for brand reputation. What Does a Typical Day Look Like? A Social Media Manager’s day revolves around planning, publishing, and engaging. You will: Start by checking notifications, responding to urgent comments, and reviewing mentions. Create and schedule posts based on the content calendar. Monitor engagement throughout the day, responding to community interactions. Collaborate with creative teams on new campaigns and assets. Analyze previous posts’ performance and adjust strategies to improve reach and engagement. End the day updating dashboards and preparing next day’s posts and engagement tasks. In essence: you ensure the brand is visible, engaging, and consistently connecting with its audience. Key Metrics for Success (KPIs): Engagement rate growth (likes, shares, comments). Follower/subscriber growth across platforms. Conversion metrics (traffic to site, lead generation from social). Response time and community satisfaction. Campaign ROI from paid/organic initiatives. Interview Process: Initial Phone Screen Video Interview with Pavago Recruiter Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts) Client Interview with Marketing Leadership Offer & Background Verification #LI-AG1

Responsibilities

The Social Media Manager will be responsible for developing and executing social media strategies across platforms like LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube, while also managing content creation and publishing schedules. This role involves daily community management, launching paid and organic campaigns, and tracking performance metrics to provide actionable reports.