Social Media Manager

at  Qode Social Media Marketing

We seek a Social media manager to establish our client’s online presence and brand value by promoting the company and its products or services through videos, photos, infographics, and text posts on social media platforms.
A day in the life of a social media manager may typically include:
Planning and developing social media campaigns
Crafting compelling content or getting it developed
Posting content across social media accounts
Engaging with customers on different channels
Analyzing running campaigns
Staying on top of the latest social media trends

SKILLS AND QUALIFICATIONS

Whether you are hiring for an entry-level or senior role, include the minimum skills and qualifications required. Examples include:
Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
Experience in creating social media strategies
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent verbal and written communication skills
Aptitude for crafting engaging content
Strong organizational and multitasking abilities
Preferable doing a Bachelor’s degree in a related field ( e.g., Business, Commerce, Marketing, Internet Marketing, Management Information Systems)
Experience or interest with Google Ads or Facebook Paid Ads
Understanding of website traffic and data metrics analysis
Google Analytics and Paid Ads interest
Data-driven performance optimization methodologies
Knowledge of Excel or Google Sheets knowledge
User Interface usability and marketability study

PREFERRED QUALIFICATIONS

Master’s degree in marketing, digital marketing, internet marketing or related field
Prior experience as a copywriter
Prior experience as a content manager
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Analyze customer expectations according to past social media activity
Develop social media campaigns
Define key performance indicators and KRAs (Key Result Areas) for social media campaigns
Update social media content across all channels
Engage with customers and followers
Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
Monitor campaigns and analyze data obtained
Track SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network.
Develop content or assign tasks to content developers
Keep an eye on social media trends
Communicate effectively to all stakeholders, including senior management and content developers.