Overview:

• Full-time, Fixed Term (HEW 8) - $116,551 to $131,257 + 17% Superannuation
• Salary: Competitive + 17% Superannuation and Flexible Working Arrangements
• Based at the City campus, Melbourne

About You
Are you a hands-on social media strategist with a passion for storytelling and audience engagement? RMIT is seeking a dynamic Social Media Manager to lead our global social media presence across organic and paid channels. You’ll manage a small team of four, drive performance across platforms like Instagram, TikTok, LinkedIn, Facebook—and ideally WeChat, Weibo, and Little Red Book—and play a key role in enhancing brand visibility, supporting student recruitment and alumni engagement
The role provides strategic input into campaign development, oversees the delivery of social media activities across always-on and time-bound initiatives, and supports the amplification of key university events such as Open Day and global recruitment

To be successful in this position, you’ll have:

• Proven experience developing and executing and delivering engagement goals for integrated social media strategies across paid and organic channels.
• Broad knowledge of social media platforms and audience behaviours.
• Desirable (but not essential) experience with China-specific platforms such as WeChat, Weibo, and Little Red Book.
• Strong leadership skills, with experience managing and mentoring a small team based in Australia and offshore.
• A proactive, hands-on approach to content creation, campaign execution, and performance optimisation.
• Excellent stakeholder engagement and project management skills.

About Portfolio
The Global Marketing and Student Recruitment Group’s vision is to bring to life RMIT’s vision of putting the student at the centre of everything we do, creating a differentiated brand proposition, developing integrated deep insights for all of our global students, and cultivating a differentiated and relevant service experience for those segments.
Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check.
To Apply
Please submit a CV and covering letter position by clicking on the ‘Apply’ link at the top of this page.
For further information about this position, contact Sarah Morely via email -
sarah.morley@rmit.edu.au
Position Description - Social Media Manager
Please note, if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT’s Jobs website to access the Position Description at the bottom of the page. Due to recent upgrades, position description links may not work on LinkedIn advertisements.

LI-Hybrid

Applications Close:
15 Aug 2025 11.59 pm
RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms). To discuss adjustment requirements, please contact Dani, via
talentsupport@rmit.edu.au or visit our Careers page for more contact information -
https://www.rmit.edu.au/careers
.
We are a Circle Back Initiative Employer – we commit to respond to every applicant

Please refer the Job description for details