Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!
Who You Are
You’re a curious and creative thinker with a passion for storytelling and culture. You thrive on collaboration, take initiative, and find joy in solving problems in unexpected ways. You are equal parts strategist and doer who possess a passion to build community, elevate brands, and make meaningful connections through social. You lead with integrity, value growth, and aren’t afraid to roll up your sleeves to get things done. You get the “zeitgeist,” and know how to bring it to life online.
Nature & Scope → Your Role at Roots
We’re looking for a Social Media Manager to own our social channels (Instagram, TikTok, Pinterest, LinkedIn, YouTube, X, Meta) and always-on influencer programming. You’ll be a key player on the marketing team, collaborating with creatives, production, PR, and external partners to drive engagement, shape culture, and tell the Roots story in bold new ways. You’ll lead strategy and execution with an eye on data, creativity, and impact.
Key Responsibilities → How You’ll Make an Impact

Please refer the Job description for details