ABOUT SHELBY’S

Shelby’s is more than just a restaurant—we’re a bold, fusion-driven brand redefining Middle Eastern cuisine. With 40+ locations and a massive social media presence of over 8 million followers, we thrive on high-energy content, innovative marketing, and community engagement. We’re looking for a Social Media & SEO Manager who can take our brand to new heights through powerful storytelling, strategic growth, and digital engagement.
Who You Are
You’re a digital marketing powerhouse with a deep understanding of social media trends, paid advertising, SEO, and marketing automation. You love creating scroll-stopping content, managing multi-platform campaigns, and building genuine customer connections. If you’re passionate about brand storytelling, digital growth, and optimizing online visibility, this role is for you!
Your Role & Responsibilities
Social Media Management
 Plan & execute a high-impact content calendar across Instagram, TikTok, YouTube, Snapchat, Facebook, Twitter, Threads & LinkedIn.
 Schedule posts, videos, and stories daily, ensuring platform-specific optimization.
 Engage with followers in comments, DMs, and community conversations to build brand loyalty.
 Foster influencer relationships by interacting with brand partners, creators, and our engaged audience.
 Monitor & respond to customer inquiries, complaints, and feedback promptly.
Marketing Automation Management
 Manage email, SMS, and WhatsApp marketing to enhance customer engagement and retention.
 Optimize ManyChat (or similar tools) for chatbot flows, promotions, and automated responses.
 Personalize and streamline communication to maximize CTR & conversion rates.
Paid Advertising
 Strategize, launch, and optimize paid campaigns across Google, YouTube, Meta, Snapchat, TikTok, and more.
 Continuously analyze ad performance metrics and A/B test creatives for better results.
 Allocate budgets efficiently to maximize ROI & brand awareness.
Creative & Operations Coordination
 Collaborate with graphic designers & content creators to develop brand-aligned visuals & video assets.
 Ensure all campaigns, LTOs, and events are supported by engaging content across all platforms.
 Work closely with the Operations Team to align promotions & events with inventory & staffing needs.
SEO & Digital Optimization
 Continuously optimize website content, social media pages, and local listings to improve search rankings.
 Implement best practices for on-page & off-page SEO to drive organic traffic.
 Monitor keyword performance and adapt strategies to outperform competitors.
 Create blogs and email campaigns using targeted keywords.
What You Bring
✅ 4+ years of experience in social media management, digital marketing, SEO, or paid advertising.
✅ Deep understanding of social media trends, content strategies & platform algorithms.
✅ Experience with Google Ads, Meta Ads Manager, Snapchat Ads, TikTok Ads & YouTube Ads.
✅ Strong knowledge of ManyChat (or similar tools) for automation & chatbot flows.
✅ Proficiency in SEO best practices, keyword research & local listings optimization.
Experience with Semrush, Aherfs or Uberall is preferred.
✅ Ability to analyze metrics & pivot strategies for continuous improvement.
✅ Exceptional communication, project management & multitasking skills.
✅ Experience working in food, hospitality, or QSR brands is a plus!
Job Type: Full-time
Pay: $50,000.00-$65,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Vision care

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday
• On call
• Weekends as needed

Work Location: Hybrid remote in Mississauga, ON L5M 7P5
Application deadline: 2025-04-3

Please refer the Job description for details