GET TO KNOW US

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that’s in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

ADDITIONAL REQUIREMENTS TO CONSIDER BEFORE APPLYING

• Selected candidate must pass a pre-employment, post offer background check.
• You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
• Candidate must reside/relocate to Chico, CA or Mills River, NC
  Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2171

GET TO KNOW THIS ROLE

The Social Media Manager leads strategic planning for our social media programs as well manages and monitors our execution and content. This position serves as the expert on social media, provides daily support for social channels and team, project manages our social content from concept to execution, and provides strategic analysis on our social media community health with optimization recommendations. This role supervises our two site specialists and is uniquely responsible for the health of our social communities and translating that into business value.

WHAT YOU WILL DO

• Works closely with the Director of Digital to build and implement our social strategy for the Sierra Nevada brand and our brewery sites in Mills River, NC and Chico, CA.
• Lead, manage, develop, and provide direction to Social Media Specialists
• Oversee community management practices looking for opportunities to seek out brand advocates and create special customer moments that lead to long-term retention and engagement.
• Manage relationships with third-party creators and strategic oversight of our ambassador partners, ensuring amplified content aligns with brand standards, creative direction, and marketing goals.
• Lead vendor management, creative agency scope and social representative relationships to ensure quick access to changes
• Responsible for managing social media budget supporting paid social campaigns, contest/promotions and surprise and delight activations.
• Research and vet emerging social platforms and trends to ensure that SNBC brands are reaching target customers through the proper platforms and taking advantage of the latest platform features and consumer trends.
• Audit the brewery’s social media monitoring/measurement tools and research, recommend and implement enhancements as appropriate. Deliver monthly audits and quarterly reports to assess performance against benchmarks and social KPIs