Location: This hybrid role requires 3 days on-site at our Burnaby office and 2 days remote per week.
Salary: $87,000 – $100,000
Actual compensation within the range will be based on experience We also offer quarterly variable compensation package (bonus) + benefits

ABOUT THE JOB

Specsavers Canada are looking for a proven Social Media Manager to join our growing team.

ESSENTIAL/PREFERRED SKILLS:

• Holds a College Degree/University Degree or equivalent in Communications
• Is located in Vancouver/is willing to relocate to
• In-depth knowledge of best practices and social media skills across popular platforms and tools
• 3-6 years’ experience developing and executing highly effective social media campaigns
• Optical industry experience is an advantage
• Experience in Retail, Franchising, or related Industry
• Strong project management skills
• Ability to work across multiple deadlines and work cross functionally with multiple departments with a focus on collaboration at all levels
• Project-based budget management
• Strong attention to detail
• Ability to write and edit compelling copy for social and digital platforms
• Genuine passion for social media. A can-do attitude
• Understands best practices for social engagement during issues management
• Some experience with people management

OVERALL PURPOSE OF THE ROLE:

Reporting to the Head of PR, the Social Media Manager contributes to the development of strategy and plans as well as executing of the social media program in the Canadian market. The Social Media Manager will cultivate communities and drive engagement with consumer and industry audiences.

RESPONSIBILITIES:

• Overseen by the Head of PR, participates in the development and execution of social media plans and campaigns for the organization with a strong emphasis on content creation and working with influencers
• Propose, develop, implement, test, and optimize social media and community-building tactics across popular social media platforms (Instagram, LinkedIn, Facebook, TikTok and Pinterest)
• Collaborate across the business to identify and leverage opportunities that enhance the company’s reputation on social media
• Create and manage engaging social media content for various platforms
• Provide social media and creative direction to the Canadian PR agency and manage the approval process
• Brief and collaborate with the global in-house creative agency to create social campaigns and additional assets
• Maintain knowledge of industry best-practices and new technologies. Recommend innovations that enhance operations or provide a competitive advantage
• Use data and analysis to measure success, audit performance and discover new opportunities
• Ensure that the social media program aligns with the Company’s D&I strategy. Provide social media strategy and support to the D&I committee
• Ensure that all social media adheres to Specsavers’ guidelines and relevant regulation and legislation
• Enhance Employer Brand with social media guidelines and tools to support our network of employees
• Provide social media counsel and recommendations to support Specsavers store partners and other departments, as requested
• Contribute to a culture of coordinated, harmonious and beneficial working practices and relationships, not only within the Marketing teams, but within the wider business in Canada and globally
• As an employee of a fast-growing company, the Social Media Manager will be assigned leading and supporting roles on short-term PR and marketing projects outside of social media that are within the employee’s skill set and with support of the broader PR and Marketing team, as needed.