WHO ARE WE?

At Target, we deliver quality products at prices the whole family will love for longer. We’re home to quality pieces, made for you and your life.
With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.
We’re immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

As the Social Media Manager your primary focus is in providing management, advice and execution of all activity across social channels as well as tactical communication advice and support to the Target Australia business. Work closely with Head of Brand and Marketing Strategy to implement PR programs and campaigns that promote and protect the reputation of Target Australia.
Working collaboratively with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key business stakeholders to create and execute social media strategies that support the brand, marketing, category, campaign, or product stories (in line with approved strategies and business objectives) is essential. Support management of the Target Influencer program and development of social media strategy and programs . Produce and circulate post implementation assessments as relevant (focused on metrics of success and key learnings).

Responsibilities include, but not limited:

• Strategise & Execute: Work closely with the Head of Brand and Marketing Strategy to deliver impactful PR campaigns and events that enhance and protect Target Australia’s reputation. Work closely with the social media Agency to implement social media strategy and proactively identify ways to amplify earned content across Target channels.
• Collaborate & Create: Partner with cross-functional teams—Marketing, Corporate Affairs, Merchandise, Design, Online, and Store Operations—to develop and execute PR initiatives that align with business objectives.
• Produce Engaging Content: Craft on-brand editorial material, including media releases, feature stories, presentations, blog posts, and video content. Work with the team to build out a strong calendar of content that delivers key brand and sale messaging in a compelling way. Social media monitoring, listening and reporting to ensure a deep understanding of the Target brand and our competitors
• Build Media Relationships: Develop compelling story angles, work with our agencies to pitch to media outlets, manage product placement, and coordinate PR events.
• Influence & Engage: Support the Target Influencer Program and develop innovative organic social media strategies to drive engagement and brand loyalty.