Social Media Manager
Location:Cesena, FC, IT
Function/Branch: Marketing
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
Technogym is offering an exciting opportunity for a passionate and creative Social Media Manager to join our team. As a Social Media Manager, you will be part of the social media team, working across all the company social media touch points and content creation, strengthening relationships with our customers and communities across our social platforms. You will be tasked with developing and implementing social media strategies, creating engaging content, managing social media accounts, engage and widen Technogym community and measuring the success of our social media campaigns.
This role will leverage data and brand guidelines to optimize our social media channels including Instagram, Facebook, TikTok, Twitter, Youtube and Linkedin with a focus on brand building, improving engagement, driving web traffic, and supporting conversion and sales goals. To do so effectively, the Social Media Manager will execute social media strategy through competitive and audience research and optimize company pages within each social media platform. Ideal candidates for this role must have a solid understanding of each social media channel and the levers to improve engagement and effectiveness. Additionally, this role will be engage and respond to relevant social conversations on behalf of the brand.
This person will also work to develop effective guidelines and social calendars to drive significant followers growth and engagement throughout Technogym ecosystem.

Your Impact

• Build and execute social media strategy through competitive research, benchmarking, messaging and audience identification
• Build content calendars and syndication schedules
• Report out on performance and key KPI’s including growth, engagement and conversion to internal audiences
• Collaborate with teams including Marketing, Creative, and Product to generate and publish content- ensuring material is brand-right and relevant to audiences
• Optimize company pages within each platform
• Moderate all user-generated content in line with internal guidelines
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Community management and building: proven experience in engaging and growing social communities
• Work with social agency to support the narrative of the brand based on the editorial, product and marketing calendar, in alignment with PR, creative & marketing team.
• Work with stakeholders and varied policies across the world (branches+distributors)
• Develop and implement social media strategies that align with our branches/distributors communication strategies and business objectives
• Liaison with Marketing and Comms on replies to influencer and viral posts
• Manage key stakeholder conversations with senior level global leadership
• Create and curate engaging content for social media channels, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube
• Stay up-to-date with emerging social media trends, technologies, and platforms, and recommend new strategies for our clients
• Monitor and analyze social media performance, and report on key metrics and trends across the organization
• Collaborate with internal teams to ensure all social media content aligns with the company overall communication strategies and brand voice
• Manage and build social media communities by engaging with followers and responding to comments and messages
• Work with branches/distributors to understand their unique social media needs, provide guidance and recommendations, and execute campaigns to drive engagement and results
• Stay up-to-date with emerging trends in social media advertising, and recommend strategies for paid social media campaigns
• Develop and manage relationships with social media influencers and other partners
• Write long- and short-form social media messages that attract new users and engage current users

About You

• BS in Communications, Marketing, Business, New Media or Public Relations preferred
• Proven working experience in social media marketing (preferably from luxury/tech/sport consumer brands or modern lifestyle space experiences)
• Fluent English is required.
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Minimum 4 years of experience as a Social Media Specialist or similar role
• Excellent knowledge of TikTok, Instagram, Youtube, Facebook, Twitter, LinkedIn and new platforms trends.
• TikTok vertical content creation expertise will be a plus
• Intermediate knowledge of social media KPIs
• Experience with social media tools, experience with Sprinklr platform will be considered a plus (publishing, monitoring, listening, community mgmt. & replies)

Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

Please refer the Job description for details