JOB OBJECTIVE

As a Social Media Manager, you will be responsible for managing Watches of Switzerland’s online presence, driving engagement and building brand awareness while maintaining a consistent brand voice. As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

ESSENTIAL EXPERIENCE & REQUIREMENTS

• 3-5 years in product and client marketing
• Excellent copywriting skills that can be translated into the development of marketing materials
• Proven track record of client relationship management
• Knowledge of digital media and publisher industries
• Technical knowledge of the latest digital marketing tools and channels, including customer relationship management platforms and marketing automation platforms (e. g. Marketo, Salesforce)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Experience in C-Suite level reporting and presentation delivery

Social Media

• Manage content development, talent contracts, tone of voice, design formatting and budgets for organic and paid social
• Manage respective agencies and internal teams throughout social media co-op campaign planning and execution
• Manage Rolex, Tudor, Patek Philippe and partner brand guidelines across social platforms
• Oversee social media analytics and reporting

Rolex Blog

• Manage Rolex blog program including maintaining brand guidelines, organizing journalist communication, syncing program with ecommerce team for timely posting
• Manage respective agencies + internal teams throughout social media co-op campaign planning and execution

Marketing Campaigns

• Develop pitch decks for brands
• Manage budget for paid social media
• Develop benchmark KPIs
• Manage implementation of and performance analytics of campaigns across social media channels
• Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication

Special Projects

• Marketing support for special projects across WOS, Mayors, Betteridge and Analog Shift including developing media kits, pitch decks, marketing presentations
• Communication of key project calendars, timelines, stakeholders and performance