Social Media Manager, Venmo at PayPal

San Jose, California, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Feb, 26

Salary

0.0

Posted On

20 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Influencer Marketing, Project Management, Analytical Skills, Cultural Fluency, Communication Skills, Creative Thinking, Brand Strategy, Community Management, Trend Monitoring, Collaboration, Campaign Management, Video Production, Social Analytics, Compliance Knowledge

Industry

Software Development

Description

Execute marketing campaigns and initiatives to achieve business goals Analyze marketing data to identify trends and opportunities for improvement Develop and implement marketing content and materials Collaborate with cross-functional teams to ensure alignment with marketing strategies Provide insights and recommendations for optimizing marketing processes Monitor and report on the performance of marketing activities 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Content Execution & Channel Management. Oversee social strategies specific to campaign and college programs. Collaborate to plan, produce, and publish organic content across all social platforms (with a focus on TikTok, Instagram, YouTube, Snapchat) with high creative standards. Work with internal creative teams and agency partners to ensure assets are on-brand, on-brief, and platform-optimized. Influencer Program Management. Oversee influencer strategies specific to campaign and college programs. Work with agency partners to source, brief, and manage influencers. Assist in concepting influencer campaigns, reviewing deliverables, consolidating feedback from internal teams, and tracking performance. Brand & Culture Insight. Be deeply plugged into Gen Z culture. Monitor emerging trends, memes, and formats. Bring inspiration and POV for what content could push boundaries (but always in ways aligned with Venmo's brand values and strategy). Maintain consistency of Venmo's voice across posts/influencer work. Help ensure content doesn't merely follow culture but contributes to it—adds value, surprises, entertains, educates. Cross-Functional Integration. Work closely with marketing, product, brand strategy, legal/compliance, customer support, and agency teams. Serve as Venmo's social media voice in integrated marketing campaigns, partnership programs, sponsorships etc. Community Management. Support Venmo's online presence beyond owned channels by fostering conversations with our community. Project & Workflow Management. In partnership with PM, Production, and Integrated Marketing, help manage calendars, approvals, feedback loops, agency deliverables. Anticipate bottlenecks, ensure timely execution, ensure quality control. Push Boundaries for Performance. Share ideas and bring opportunities that stop scrolls, capture attention and generate memorable breakthrough moments with Venmo's audience. 5+ years of experience in social media management, including both organic content and influencer work. Proficiency with the major social platforms: TikTok, Instagram, YouTube, Facebook, Snapchat. Deep understanding of what works on each (formats, best practices, creative rhythms). Excellent content creation instincts: copywriting, visual storytelling, video/short-form formats. Ability to contribute creative ideas, not just execute. Strong project management skills: managing agencies, internal stakeholders, content calendars, multiple campaigns at once. Organized, able to track many moving parts. Analytical mindset: experience with social analytics tools (native platform tools, third-party dashboards), interpreting data to drive decisions, measuring influencer ROI. Cultural fluency: a strong sense of current Gen Z culture, sub-cultures, memes, audio trends, influencer trends—plus judgment about when to follow trends vs. when to originate. Excellent communication skills: able to synthesize feedback from cross-functional teams (creative, legal, compliance, brand), give clear input, and push for quality. Strong understanding of compliance/regulation in marketing for financial services (disclosures, risk, brand guardrails). Ability to manage multiple projects simultaneously in a fast-paced environment. Leadership capability with strategic thinking and team management aptitude. Agile and adaptable to evolving social trends and cultural moments. Prior work with social agencies (or managing external partner relationships) in an agency or in-house + agency hybrid setup. Experience creating social content in campaign mode (launches, partnerships, sponsorships). Previous exposure to or understanding of product marketing. Portfolio of impactful/successful content or influencer campaigns, especially those resonating with Gen Z.

Responsibilities

The Social Media Manager will execute marketing campaigns and analyze data to identify trends for improvement. They will oversee social strategies, collaborate on content production, and manage influencer programs while ensuring alignment with Venmo's brand values.