OVERVIEW

Align Studio is a boutique reformer Pilates studio with a vibrant coffee and matcha bar, dedicated to helping our clients reform their body and redefine their confidence. We combine premium fitness experiences with a welcoming social space, offering health, wellness, and community under one roof.
We are looking for an experienced creative and energetic Social Media & Content Marketing Executive to bring our brand to life online. This is a hands-on role perfect for someone who loves fitness, knows their way around Instagram and TikTok trends, and can tell a story through engaging visuals and videos.

REQUIREMENTS

• Proven experience managing social media for a brand (portfolio or examples required).
• Strong photography and videography skills – confident with both phone and camera content creation.
• Experience creating Reels/TikTok videos with knowledge of trending audio, filters, and effects.
• Understanding of social media algorithms and strategies to increase reach and engagement.
• Creative eye for aesthetics, design, and storytelling.
• Interest in health, fitness, and wellness (bonus if you’ve worked with a sports or fitness brand before).
• Ability to work independently and manage time effectively.

• Plan, create, and post high-quality content across Instagram and TikTok on a weekly basis.
• Visit the studio periodically to shoot photos and videos of classes, instructors, coffee creations, and community events.
• Produce engaging Reels and TikToks that tap into current and quirky fitness/wellness trends.
• Develop content that promotes both the Pilates studio and the coffee/matcha bar, highlighting our unique vibe.
• Write captions that reflect our tone of voice – approachable, inspiring, and fun.
• Schedule and manage posts to ensure consistent, on-brand messaging.
• Track engagement and suggest creative ways to grow our online community.