SOCIAL MEDIA MARKETING & COMMUNITY ENGAGEMENT MANAGER

Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.
65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for “most at risk” students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute.
Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.
Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.
Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.

QUALIFICATIONS

• Bachelor’s degree in marketing, Communications, or a related field
• 5+ years of K-12 industry experience in ELA and related literacy programs in a K-12 classroom preferred
• 5+ years of experience in program engagement, multimedia strategy, or video production, ideally within the education or nonprofit sector
• Proven ability to create impactful video content that enhances product adoption and supports a positive organizational culture
• Proficiency in video editing and digital content creation, with familiarity across multiple platforms including Camtasia, Capcut, Canva, Vidyard, Audacity, iMovie, etc…
• Expertise in social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest)
• Strong proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
• Ability to tell a clear and compelling story in any social medium
• Hands-on experience with paid social campaigns, including audience targeting and retargeting strategies
• Excellent written and verbal communication skills, with an eye for detail and creativity
• Data-driven mindset with the ability to analyze and interpret data to drive strategy
• Ability to work in a fast-paced, results-oriented environment
  Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

ROLE SUMMARY

We are seeking a highly skilled, creative and results-oriented Social Media & Community Engagement Marketing Manager to drive our social media and community engagement strategies and execution. This is an enterprise role owning the social media strategy for all areas of the Learning Ally organization including philanthropy, schools, government relations and households. This role is critical in expanding our brand presence, fostering customer engagement, and driving customer acquisition and retention. The ideal candidate will be passionate about leveraging data, creativity, and innovation to achieve measurable business results. This role requires a deep understanding of the social voice and creative multimedia storytelling of the K12 education space. We are looking for a doer and self-starter who loves brand storytelling and is well-versed in digital content creation. The ideal candidate will be skilled in video production and digital engagement, and able to create impactful
The social media channels include but are not limited to Meta, Instagram, LinkedIn, TikTok, YouTube, etc.