REQUIREMENTS:

• Minimum 2–3 years of experience in Google Ads PPC and Social Media Marketing (mandatory).
• Proven experience working with a Recruitment/Staffing Agency is a must.
• Strong knowledge of Google Analytics, Google Tag Manager, and SEO basics.
• Hands-on experience with LinkedIn Ads, Meta Ads Manager, and other paid platforms.
• Excellent analytical, reporting, and optimization skills.
• Strong communication skills and ability to work in a fast-paced recruitment environment.

ABOUT THE ROLE:

We are looking for a results-driven Social Media Marketing & Google Ads PPC Analyst with proven experience in a Recruitment/Staffing Agency environment. The ideal candidate will be responsible for managing paid campaigns, analyzing performance, and driving targeted traffic to generate qualified leads for recruitment.

KEY RESPONSIBILITIES:

• Develop, manage, and optimize Google Ads (PPC) campaigns to achieve lead generation targets.
• Plan and execute paid campaigns across platforms (Google, LinkedIn, Meta, etc.) tailored to recruitment industry needs.
• Conduct keyword research, competitor analysis, and audience targeting.
• Manage social media marketing campaigns to enhance employer branding and candidate engagement.
• Monitor, analyze, and report on campaign performance (CTR, CPC, conversions, ROI).
• Collaborate with recruiters and management to align marketing efforts with hiring needs.
• Implement A/B testing, retargeting, and conversion tracking to maximize results.
• Stay updated with the latest trends in Google Ads, social media, and recruitment marketing.