Want to learn how to create social media content that educates, inspires, and attracts ?
Join Bright Culture , a leading tuition centre in Singapore, and be part of the entire content journey — from brainstorming ideas to producing and analysing posts that actually make an impact.
You won’t just post for the sake of posting — you’ll learn how to turn educational topics into scroll-stopping, shareable content that helps students learn smarter and builds trust with parents.

WHAT YOU’LL LEARN AND DO:

• Educational Content Creation & Ideation – Develop content ideas that simplify complex concepts, make learning fun, and address student/parent needs.
• Brand Strategy in Education – Build a consistent brand voice that’s relatable to students yet trusted by parents.
• Virality & Engagement – Discover how top education creators make content that spreads — and how to adapt it for TikTok, Instagram, Facebook, Telegram, and our website.
• Hooks, Editing & Captions – Master the small but powerful details that make people stop scrolling and start engaging.
• Content Formats & Best Practices – Use videos, carousels, infographics, stories, and polls effectively for learning and engagement.
• Marketing Fundamentals – Learn how marketing strategy, marketing metrics, creatives, and copywriting work in the context of an education business.
• Digital Marketing in the AI Era – Gain skills in using AI tools for research, content creation, and analytics — essential for staying ahead in today’s job market.
• Personal Branding – Learn how to craft and grow your personal brand so you can stand out in your career or entrepreneurial journey.
• Community Engagement – Interact with students and parents online, answer questions, spark discussions, and encourage participation.
• Social Media Analytics – Learn how to measure what works, what doesn’t, and how to improve.
• Mentorship from Viral Education Creators – Work with and learn directly from content creators in the education space who have grown large, engaged audiences.

YOUR RESPONSIBILITIES WILL INCLUDE:

Managing TikTok, Instagram, Facebook, Telegram, and our website
Creating content calendars & thematic content buckets for educational posts
Researching education competitors & industry trends
Auditing past posts to find winning formats
Increasing reach, engagement, and follower growth among students and parents
Preparing performance reports with actionable insights