About the job

Company Description Lozyan Fashion is a growing fashion brand committed to offering contemporary, stylish apparel and accessories to a diverse customer base. The company focuses on quality, affordability, and trend-forward designs that appeal to modern shoppers. Lozyan Fashion places strong emphasis on brand identity and visual storytelling across its retail and online channels. Team members are encouraged to contribute creative ideas and help shape the brand’s presence in the regional and global fashion market.

Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Ajman. This position is responsible for planning, creating, and publishing engaging social media content across platforms such as Instagram, TikTok, Facebook, and others relevant to the brand. Day-to-day tasks include managing the content calendar, coordinating photo and video shoots, writing captions, monitoring comments and messages, and fostering community engagement. The specialist will track performance metrics, analyze campaign results, and adjust strategies to increase reach, engagement, and conversions. Collaboration with design, sales, and merchandising teams is expected to ensure all social media activities support brand objectives and marketing campaigns.

Qualifications

• Ability to develop and execute Social Media Marketing and Digital Marketing strategies aligned with brand goals.
• Strong Social Media Content Creation skills, including visual storytelling, short-form video, and copywriting for fashion audiences.
• Knowledge of Marketing principles and campaign planning, with a focus on fashion and retail.
• Excellent Communication skills, both written and verbal, with the ability to engage diverse online communities.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, TikTok analytics, scheduling platforms).
• Understanding of current fashion trends and influencer culture, preferably within the regional market.
• Proven experience in a social media, digital marketing, or related role; fashion industry experience is an advantage.
• Ability to work on-site in Ajman, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred, or equivalent practical experience.

… mor