Social Media Marketing Specialist at Cascade PBS

Seattle, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Jul, 26

Salary

34.27

Posted On

18 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social media marketing, Content creation, Data analysis, Audience insights, Copywriting, Brand voice management, Sprout Social, Digital media strategy, Campaign management, Paid media amplification, Community engagement, Trend monitoring, Project management, Communication, Collaboration

Industry

Media Production

Description

Description POSITION OVERVIEW Cascade PBS’s mission is to inform and inspire our community to make the world a better place. Our vision is to be the most essential and relevant media organization in the region. As a member of the Marketing & Communications team, the Social Media Marketing Specialist brings social media expertise to the integrated, multiplatform promotion of national and local TV programming, community events and fundraising initiatives. Leveraging a strong knowledge of social media best practices (platforms, cadence, creative) and real-time data and analytics, this role aims for continuous progress toward the following goals: Grow a community of engaged and loyal followers Serve an array of niche audiences including arts, science, history, news and culture Reflect and reinforce Cascade PBS’s brand voice and values Raise awareness and excitement for Cascade PBS programs and services Educate followers about the importance of their continued support Salary range: $30.74 - $34.27 per hour Location: Seattle, WA Hybrid schedule available Cascade PBS offers competitive benefits to team members working 20 hours or more a week. Benefits include: 11 paid holidays 1 personal holiday 21 of Paid Time Off (PTO) to start Half-day Fridays during Summer Company-matched 401(k) Retirement Plan that is fully vested immediately Employer paid ORCA card Employee Assistance Program (EAP) Medical Dental Vision KEY RESPONSIBILITIES/DUTIES Draft and schedule posts across social media channels in support of a variety of organizational priorities (programming, events, fundraising) Track social media trends and best practices; identify new opportunities and adapt playbook Use data and audience insights to sharpen strategy and demonstrate impact Provide weekly audience insight reports and analysis Engage audiences through active posting, conversation, and responses Collaborate across marketing to deliver cohesive, multiplatform campaigns Coordinate with Campaign Specialist on paid media amplification Work closely with design and video teams to create distinctive, high-quality assets Steward our social spaces – monitoring and moderating to ensure a positive audience experience Maintain documentation of workflows, processes and policies Use Sprout Social and other tools for planning, scheduling and reporting Support the revenue team with sponsored content posts Contribute to a collaborative, curious, and mission-driven team culture Other duties, responsibilities and activities may change or be assigned at any time REQUIRED SKILLS/ABILITIES Exceptional writing with the ability to adapt tone and style while maintaining a consistent brand voice Approaches feedback with a constructive, solution-focused mindset Strong knowledge of social media platforms, publishing best practices, and editorial standards Ability to manage multiple priorities with focus, sound judgment, and composure Effective collaboration and communication skills, with a focus on shared success Excellent creative judgment and an audience-first mindset EDUCATION AND EXPERIENCE Bachelor’s degree in marketing, communications, digital media or related field preferred; or equivalent experience Three or more years managing social media content, particularly Facebook, Instagram and YouTube PHYSICAL REQUIREMENTS Ability to view data on a computer screen for long periods of time Ability to regularly type on a keyboard Ability to work some evenings, weekends, holidays as needed The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at jobs@kcts9.org.

Responsibilities

The Social Media Marketing Specialist will draft and schedule content across various platforms to promote programming, events, and fundraising initiatives. They will also analyze audience data to refine strategies and collaborate with internal teams to ensure cohesive, high-quality multiplatform campaigns.