JOB SUMMARY

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media trends, content creation, and analytics to effectively manage and grow our online community.

QUALIFICATIONS

• Proven experience in social media marketing with a strong portfolio showcasing content creation skills.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator is highly desirable.
• Familiarity with Facebook Advertising and video editing techniques is a plus.
• Strong proofreading skills with an eye for detail to maintain brand voice consistency.
• Excellent relationship management skills to foster community engagement.
• Knowledge of digital marketing principles, including branding strategies and e-commerce practices.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Strong analytical skills with experience in web analytics tools for data-driven decision-making. If you are passionate about social media and eager to make an impact through innovative digital marketing strategies, we encourage you to apply for this exciting opportunity!
  Job Types: Part-time, Internship
  Pay: $16.50 per hour
  Expected hours: 20 – 30 per week

Benefits:

• Flexible schedule

Work Location: In perso

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
• Create compelling content tailored for different social media channels, including graphics, videos, and written posts.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing content calendars.
• Conduct SEO and keyword research to optimize content for search engines and improve visibility.
• Monitor social media channels for trends and insights through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Collaborate with the public relations team to ensure consistent branding across all communications.
• Manage relationships with influencers and partners to enhance brand reach through collaborations.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.