JOB SUMMARY

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to optimize campaigns across various channels.

REQUIREMENTS

• Proven experience in social media marketing or related field with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Familiarity with Facebook Advertising and other paid social media strategies is a plus.
• Strong skills in content creation, branding, relationship management, and public relations.
• Excellent written communication skills with a keen eye for detail in proofreading.
• Understanding of digital marketing principles including SEO, keyword research, and web analytics.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Experience with video editing software is desirable but not mandatory. If you are passionate about leveraging social media to connect with audiences and drive brand growth, we encourage you to apply for this exciting opportunity!
  Job Types: Full-time, Permanent
  Pay: $18.00-$22.00 per hour
  Expected hours: 40 per week

Benefits:

• Dental care
• Extended health care
• On-site parking

Education:

• DCS / DEC (required)

Experience:

• Social Media Marketing: 1 year (required)

Work Location: In perso

• Develop and execute comprehensive social media strategies that align with overall marketing goals.
• Create engaging and visually appealing content for various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing social media accounts.
• Conduct SEO and keyword research to enhance visibility and engagement on social media platforms.
• Monitor social media channels for trends, audience feedback, and competitor activity through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Collaborate with the public relations team to ensure brand consistency across all communications.
• Manage relationships with influencers and partners to expand reach and engagement.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media management.
• Perform proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Assist in video editing and photography for content creation as needed.