JOB OVERVIEW

We are seeking a creative and driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong understanding of brand management and audience engagement. This role involves developing and executing social media strategies that align with our overall marketing goals, enhancing our online presence, and driving engagement across various platforms.

REQUIREMENTS

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of SEO principles, keyword research, and web analytics tools.
• Proficiency in Adobe Photoshop, Adobe Illustrator, video editing software, and graphic design principles.
• Familiarity with social media marketing tools such as Hootsuite, Buffer, or similar applications.
• Excellent communication skills with a focus on public relations and relationship management.
• Ability to create engaging content that resonates with target audiences across various platforms.
• Strong organizational skills with attention to detail for proofreading and branding consistency.
• Experience in e-commerce is a plus but not required.
• A creative mindset with the ability to think outside the box when developing campaigns. Join us as we elevate our brand through innovative social media strategies!
  Job Type: Part-time
  Pay: From $8.00 per hour
  Expected hours: 20 – 30 per week

Ability to Commute:

• Brownsville, TX 78526 (Required)

Ability to Relocate:

• Brownsville, TX 78526: Relocate before starting work (Required)

Work Location: Hybrid remote in Brownsville, TX 7852

• Develop and implement comprehensive social media strategies to increase brand awareness and drive engagement.
• Create compelling content for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite to schedule posts and analyze performance metrics.
• Conduct social listening to monitor brand mentions and industry trends, adjusting strategies accordingly.
• Collaborate with the graphic design team to produce visually appealing graphics that align with brand guidelines.
• Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and conversions.
• Perform keyword research and SEO optimization to enhance content visibility in search engines.
• Analyze web analytics using Google Analytics to track performance and inform future strategies.
• Engage with followers through relationship management, responding to comments and messages in a timely manner.
• Proofread all content for accuracy and adherence to branding standards before publication.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media best practices.