JOB SUMMARY

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team at Horse Vans. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media management, content creation, and digital marketing trends.

QUALIFICATIONS

• Proven experience in social media management or a related field.
• Strong skills in content creation, graphic design (Adobe Photoshop, Adobe Illustrator), and video editing.
• Familiarity with digital marketing concepts including branding, e-commerce strategies, and public relations practices.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Proficiency in web analytics tools such as Google Analytics for tracking performance metrics.
• Knowledge of SEO best practices and keyword research techniques is preferred.
• Strong proofreading skills with attention to detail in all written communications.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• A passion for photography is a plus. Join us as we elevate our brand’s online presence through innovative social media strategies!
  Job Type: Part-time
  Pay: $21.00 - $23.00 per hour
  Expected hours: 25 – 32 per week
  Work Location: In perso

• Develop and execute social media marketing strategies targeting horse communities across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that aligns with brand messaging and goals.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and analyzing performance metrics.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Manage relationships with influencers and partners to enhance brand visibility.
• Analyze web analytics using Google Analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with graphic designers to produce visually appealing content including images and videos.
• Implement Facebook Advertising campaigns to promote products or services effectively.
• Proofread all content to ensure accuracy and adherence to branding guidelines.
• Stay updated on the latest trends in digital marketing, e-commerce, and public relations.