Job Title: Social Media & Marketing Strategist
Location: Calgary, AB (Hybrid/Flexible)
Company: Black Sheep Business Consulting ( www.blacksheepbusinessconsulting.com)
Position: Contractor / Consultant
Compensation: $50-75/ hour based on experience

ABOUT US

Black Sheep Business Consulting is not your traditional consulting firm. We specialize in supporting the “black sheep” businesses including hospitality, restaurants, breweries, brick-and-mortar retail, salons, tattoo parlors, and other bold, experience-driven industries. We bring proven expertise, creativity, and edge to businesses that want to stand out, grow, and disrupt.

THE ROLE

We’re looking for a highly creative, progressive, and experienced Social Media & Marketing Strategist to join our team as a contractor. This is more than just creating content, it’s about building strategy, amplifying brands, and producing visuals that actually connect with people.
The ideal candidate has a diverse portfolio across multiple industries including those “black sheep” business and traditional professional services. They thrive on trend-spotting, and knows how to grow a brand’s presence in the noisy digital space. You’ll be hands-on with content creation, strategy, and execution while also supporting larger marketing campaigns and brand development projects.

RESPONSIBILITIES

• Develop and execute social media strategies tailored to hospitality, restaurants, breweries, salons, entertainment, and lifestyle businesses.
• Create engaging, visually striking content (reels, stories, static posts, campaigns) that drives followers, engagement, and conversions.
• Stay ahead of social media trends and apply them in innovative, brand-aligned ways.
• Build integrated marketing strategies that connect digital campaigns with larger business objectives.
• Manage content calendars, posting schedules, and analytics tracking to optimize performance.
• Collaborate with clients to understand brand voice, audience, and goals.
• Support broader marketing initiatives including advertising campaigns, print material, branding projects, and promotional activations.
• (Bonus) Capture photography and video content for clients if skilled in this area.